Fri.May 13, 2022

These SEO trends can help your content rank higher in search

PR Daily

Read on for SEO trends from Semrush’s “State of Search 2022” study. The best practices of search engine optimization are always changing, requiring marketers to change their strategy with each new update that Google makes to its algorithms.

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Pulitzer winners, Target unionization, and the top publishers on Facebook: Daily spotlights for the week of May 9th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of May 9th. This week, the 2022 Pulitzer winners, Target unionizations, and the top publishers on Facebook in April. If you’d like to subscribe to the newsletter itself, you can do that here. May 9th: Real problems, real-time solutions.

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Are pitches like dating? Freelancer Leigh Giangreco weighs in

PR Daily

Today’s episode is with freelance reporter, Buffalo native and Chicago resident Leigh Giangreco. Her love of journalism started in high school and has led her to a successful career in the news-making space.

Why don’t we celebrate retirees with the same fervor we do interns?

Communications Conversations

By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post, showcasing the summer interns, but I’ve seen them throughout the year as interns start at different times of the year now. I love seeing these posts.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Nike sues over counterfeit shoes, teasing ESPN streaming news and how TV and TikTok collide

PR Daily

Also: The latest in the Elon Musk/Twitter saga. Hello, communicators: In case you’ve been living under a rock, we wanted to keep you updated on the latest in the Elon Musk/Twitter drama.

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Aflac positions itself as a thought leader for open enrollment during pandemic

PR Daily

Aflac used data from its annual Workforces Report to draw coverage and help consumers make smart benefits decisions. It’s won the ‘Campaigns: Brand Messaging or Positioning campaign’ category of Ragan’s 2021 Media Relations Awards.

Crafting the Keynote Speech

HMA Public Relations

Public Relations Global Network (PRGN), of which HMA Public Relations is a founding member, is celebrating its 30th anniversary. In today's post, Erin Reese of ROOP & CO. shares more on how to prepare a CEO for a keynote speech. PRGN keynote speech speech

9 Reasons Our PR Agency May Not Respond to Your RFP

Bianchi Biz Blog

The Request For Proposal. Purchasing executives love ‘em. Client executives see them as a lot of work but a necessary evil. Government agencies usually require them. And many PR agencies simply hate them. It’s no wonder. Most agencies have been burned in the RFP process.

Why it’s important to secure coverage for your product

Prohibition

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Effective PR Strategies for Cybersecurity Companies

5W PR

Threats these days are a lot more different compared to how they used to be in the past, and with different types of cyber threats, innovative technology companies are also being developed in the cyber security industry that can help other businesses defend themselves from threats and attacks.

Prowly #PRChat with Jennifer McGinley, CEO at JLM Strategic Communications

Prowly

Time for Prowly #PRChat, where we check in with professionals from every corner of the PR world to get their input, opinions, commentary and more.

Running Corporate Communications and Social Media

wiredPRworks

Does managing social media sometimes feel like running a marathon?

Public Relations Strategies for Nailcare

Ronn Torossian

It’s often easy to end up feeling like a PR or a marketing strategy doesn’t work for a nail care business when most business owners tend to try a variety of different strategies that end up failing.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.