Fri.May 13, 2022

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Prowly #PRChat with Jennifer McGinley, CEO at JLM Strategic Communications


Time for Prowly #PRChat, where we check in with professionals from every corner of the PR world to get their input, opinions, commentary and more. Meet Jennifer McGinley, CEO at JLM Strategic Communications and expert in media relations, reputation management, and crafting effective public relations strategies. She has a particularly impressive record working with clients […].

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The Hallmarks of a Great Internship Program


Rob Culp, Fellow PRSA , is the professional director of the graduate PR and advertising program at DePaul University in Chicago. Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. Previously, he held senior communications positions at Sears, Sara Lee Corporation, Pitney Bowes and Eli Lilly.

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Why it’s important to secure coverage for your product


As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional.

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Effective PR Strategies for Cybersecurity Companies


Threats these days are a lot more different compared to how they used to be in the past, and with different types of cyber threats, innovative technology companies are also being developed in the cyber security industry that can help other businesses defend themselves from threats and attacks. Companies always have to be prepared before they get into a crisis situation, whether that’s facing the consequences of a damaged reputation due to malfunctioning products, or because of cyber attac

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Crafting the Keynote Speech

HMA Public Relations

Public Relations Global Network (PRGN), of which HMA Public Relations is a founding member, is celebrating its 30th anniversary. In today's post, Erin Reese of ROOP & CO. shares more on how to prepare a CEO for a keynote speech.

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Why don’t we celebrate retirees with the same fervor we do interns?

Communications Conversations

By now, we’ve all seen them on LinkedIn: The customary posts celebrating the interns. It’s usually a late summer/early fall post, showcasing the summer interns, but I’ve seen them throughout the year as interns start at different times of the year now. I love seeing these posts. Especially as an adjunct who is starting to see some of his students in these posts now!

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9 Reasons Our PR Agency May Not Respond to Your RFP

Bianchi Biz Blog

The Request For Proposal. Purchasing executives love ‘em. Client executives see them as a lot of work but a necessary evil. Government agencies usually require them. And many PR agencies simply hate them. It’s no wonder. Most agencies have been burned in the RFP process. They’ve spent thousands of dollars in outside expenses and tens of thousands of dollars of professional time to craft the perfect strategy and proposal … only to find out that they never really had a chance.

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Running Corporate Communications and Social Media


Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Here’s the latest on Growing Social Now.

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Public Relations Strategies for Nailcare

Ronn Torossian

It’s often easy to end up feeling like a PR or a marketing strategy doesn’t work for a nail care business when most business owners tend to try a variety of different strategies that end up failing. However, it’s important for business owners to remember that PR and marketing are mindsets, and the businesses that […]. The post Public Relations Strategies for Nailcare appeared first on.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.