Mon.May 09, 2022

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Crisis? Here are 7 Communications Actions to Take Immediately

Landis PR

Photos courtesy of Anna Tarazevich. By Andy Lowe. Successful crisis communications strategizing occurs before an incident. But, in the heat of the moment, it can be difficult to prioritize and act accordingly. My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. While I don’t share that same sense of optimism, it instilled in me that it’s best to have a plan when things inevitably go awry.

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Sustainable Beauty and PR

Ronn Torossian

Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products. Whether it’s household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the advantages that come with leading a cleaner and healthier life. From improving overall wellness to creating […].

Fashion 195
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What could Elon Musk’s Twitter takeover mean for PR professionals?

Agility PR Solutions

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular social media platform with over 400 million users is on […]. The post What could Elon Musk’s Twitter takeover mean for PR professionals?

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DataComms conference shows how PR and comms must get better at data

Stuart Bruce

Last week I was one of the speakers at Communicate magazine’s DataComms conference. It highlighted how important it is for PR and communications professionals to … © Stuart Bruce - DataComms conference shows how PR and comms must get better at data was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Marketers don’t agree on how to achieve growth—these key insights explain the disconnect

Agility PR Solutions

New research from marketing trade association MMA Global provides key insights on a topic at, or near, the top of the priority list for any company in any industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to best achieve growth. The results revealed two very distinct schools of […]. The post Marketers don’t agree on how to achieve growth—these key insights explain the disconnect appeared first on Agility PR Solutions.

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5 tips to improve your PR management skills

Agility PR Solutions

Public relationships managers wear plenty of hats. As the communications leader, this person serves as the primary spokesperson for an organization, establishing relationships with customers and other audiences. This position is about working with others on the communication team to establish continuity, clarity and effectiveness. If you’re looking to improve your skills and be the […].

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#MediaMonday – PRGN

HMA Public Relations

For more than a decade, HMA has been profiling members of the media in our #MediaMonday series. With the PRGN celebrating its 30th Anniversary this week in Phoenix, our latest #MediaMonday post features some of the partner agencies that have adopted the practice for their company blogs. Meet the media in today's post! .

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5 simple ways to improve the conversion rate of your website

Agility PR Solutions

Your website is where you’ll drive customers to purchase goods from you. And, since there is more competition than ever before in the online space, you need to do everything you can to increase conversions across your site. Your conversion rate is the percentage of website visitors who complete one of your desired actions, like […]. The post 5 simple ways to improve the conversion rate of your website appeared first on Agility PR Solutions.

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The essentials for taking effective work breaks

Axia PR

It can be easy to feel overstressed and overworked when dealing with daily assignments for your job. One thing can lead to another, and the next thing you know, your zeal for dealing with the day’s work is drained, yet you still have things to do. A helpful way to regain that spark is to take a break.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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DEI, tech literacy and data-driven forecasting key drivers of sales success in 2022

Agility PR Solutions

A new study from sales engagement and intelligence platform firm Outreach uncovers what it takes to be successful in UK-based B2B sales in 2022. Based on the survey of 110 UK sales directors and above, the B2B Leaders Usher in a New Era of Sales study, with Forrester Consulting, shows that diversity, equity & inclusion (DEI); adaptability; […].

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Capitalist excess swallows Coachella and the festival spirit whole

Mark My Words

An excellent TikTok by Mandy Lee [link] it articulates something that those of us who work in the cultural sector have long felt; that aspects of the scene have been swallowed whole by consumerism, marketing and ‘content’. Coachella was her chief target, noting that the ‘fun’ of the festival is essentially a way to lure people into partaking in capitalist excess, self-perpetuated by the added pressure to “perform fun on the internet” – hence our association of the festival with Instagram posts

Film 60
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Roe v. Wade: Progressive PR strikes back to protect human rights

Agility PR Solutions

What’s happening now Politico’s scoop on SCOTUS reminded me of that feeling of losing a schoolyard fight. As a gay man, I realize that my marriage, and several rights, are intertwined with Roe. I also knew that if I was feeling this anxious, then the women of my company—in fact, all the women I have […]. The post Roe v. Wade: Progressive PR strikes back to protect human rights appeared first on Agility PR Solutions.

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Rob Mayhew and the universal experience of PR

Mark My Words

A lot of people are sending me Rob Mayhew’s sketches about agency life, correctly praising how funny a performer he is and how he’s nailed the universal experience of working in Advertising, Marketing, PR and their various adjuncts. Taking nothing away from Rob, certain of his sketches are so close to home that they cease to be comic exaggerations of our industry, and instead paint a damningly accurate picture of a vapid, superficial, bureaucratic, status-over-substance creative wasteland.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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More than 60 percent of companies prioritizing ESG in their digital transformations—here’s how

Agility PR Solutions

New research from Boston Consulting Group (BCG) shows that sustainability is at the top of corporate agendas worldwide, and environmental, social, and governance (ESG) goals have become major considerations in companies’ digital transformation programs. According to a new article from the firm, The Five Digital Building Blocks of a Corporate Sustainability Agenda, more than 60 percent […].

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Maxim Behar Speaks at a Forum at the Royal Library of Belgium on the "Tsunami" of Fake News

Maxim Behar

The Bulgarian PR expert Maxim Behar presented our country at an international forum on Media Freedom in the age of Tech Disruption. The forum was organized by the European political foundation - European Liberal Forum (ELF) and held at the Royal Library of Belgium. During his lecture, Behar talked about the fast transition of traditional methods to digitised processes, disinformation, fake news and propaganda that are poisoning media now more than ever.

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Intern-AL Review

The Hoffman Agency

By Lisa Bonatz, Account Coordinator. When The Rock belted, “It’s about drive; it’s about power. [You] stay hungry. [You] devour,” I firmly believe he was offering insight on excelling at The Hoffman Agency. I will not feign that my internship was easy. Balancing a full-time job while finishing two degrees, working as a director at my student agency (ranked No. 1 in the nation by PRSSA … can I get a “Roll Tide”), working on three student exec boards, teaching cycling and barre classes, and clinic