Landis PR

MAY 9, 2022

Photos courtesy of Anna Tarazevich. By Andy Lowe. Successful crisis communications strategizing occurs before an incident. But, in the heat of the moment, it can be difficult to prioritize and act accordingly. My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. While I don’t share that same sense of optimism, it instilled in me that it’s best to have a plan when things inevitably go awry.

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Ronn Torossian

MAY 9, 2022

Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products. Whether it’s household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the advantages that come with leading a cleaner and healthier life. From improving overall wellness to creating […].

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Agility PR Solutions

MAY 9, 2022

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular social media platform with over 400 million users is on […]. The post What could Elon Musk’s Twitter takeover mean for PR professionals?

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Stuart Bruce

MAY 9, 2022

Last week I was one of the speakers at Communicate magazine’s DataComms conference. It highlighted how important it is for PR and communications professionals to … © Stuart Bruce - DataComms conference shows how PR and comms must get better at data was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

MAY 9, 2022

New research from marketing trade association MMA Global provides key insights on a topic at, or near, the top of the priority list for any company in any industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to best achieve growth. The results revealed two very distinct schools of […]. The post Marketers don’t agree on how to achieve growth—these key insights explain the disconnect appeared first on Agility PR Solutions.

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Agility PR Solutions

MAY 9, 2022

Public relationships managers wear plenty of hats. As the communications leader, this person serves as the primary spokesperson for an organization, establishing relationships with customers and other audiences. This position is about working with others on the communication team to establish continuity, clarity and effectiveness. If you’re looking to improve your skills and be the […].

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Publicity Communications 158

HMA Public Relations

MAY 9, 2022

For more than a decade, HMA has been profiling members of the media in our #MediaMonday series. With the PRGN celebrating its 30th Anniversary this week in Phoenix, our latest #MediaMonday post features some of the partner agencies that have adopted the practice for their company blogs. Meet the media in today's post! .

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Agility PR Solutions

MAY 9, 2022

Your website is where you’ll drive customers to purchase goods from you. And, since there is more competition than ever before in the online space, you need to do everything you can to increase conversions across your site. Your conversion rate is the percentage of website visitors who complete one of your desired actions, like […]. The post 5 simple ways to improve the conversion rate of your website appeared first on Agility PR Solutions.

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Publicity Marketing 148

Axia PR

MAY 9, 2022

It can be easy to feel overstressed and overworked when dealing with daily assignments for your job. One thing can lead to another, and the next thing you know, your zeal for dealing with the day’s work is drained, yet you still have things to do. A helpful way to regain that spark is to take a break.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

MAY 9, 2022

A new study from sales engagement and intelligence platform firm Outreach uncovers what it takes to be successful in UK-based B2B sales in 2022. Based on the survey of 110 UK sales directors and above, the B2B Leaders Usher in a New Era of Sales study, with Forrester Consulting, shows that diversity, equity & inclusion (DEI); adaptability; […].

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Data B2B Study Survey 78

Mark My Words

MAY 9, 2022

An excellent TikTok by Mandy Lee [link] it articulates something that those of us who work in the cultural sector have long felt; that aspects of the scene have been swallowed whole by consumerism, marketing and ‘content’. Coachella was her chief target, noting that the ‘fun’ of the festival is essentially a way to lure people into partaking in capitalist excess, self-perpetuated by the added pressure to “perform fun on the internet” – hence our association of the festival with Instagram posts

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Agility PR Solutions

MAY 9, 2022

What’s happening now Politico’s scoop on SCOTUS reminded me of that feeling of losing a schoolyard fight. As a gay man, I realize that my marriage, and several rights, are intertwined with Roe. I also knew that if I was feeling this anxious, then the women of my company—in fact, all the women I have […]. The post Roe v. Wade: Progressive PR strikes back to protect human rights appeared first on Agility PR Solutions.

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Company Analysis Publicity 78

Mark My Words

MAY 9, 2022

A lot of people are sending me Rob Mayhew’s sketches about agency life, correctly praising how funny a performer he is and how he’s nailed the universal experience of working in Advertising, Marketing, PR and their various adjuncts. Taking nothing away from Rob, certain of his sketches are so close to home that they cease to be comic exaggerations of our industry, and instead paint a damningly accurate picture of a vapid, superficial, bureaucratic, status-over-substance creative wasteland.

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Agility PR Solutions

MAY 9, 2022

New research from Boston Consulting Group (BCG) shows that sustainability is at the top of corporate agendas worldwide, and environmental, social, and governance (ESG) goals have become major considerations in companies’ digital transformation programs. According to a new article from the firm, The Five Digital Building Blocks of a Corporate Sustainability Agenda, more than 60 percent […].

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Maxim Behar

MAY 9, 2022

The Bulgarian PR expert Maxim Behar presented our country at an international forum on Media Freedom in the age of Tech Disruption. The forum was organized by the European political foundation - European Liberal Forum (ELF) and held at the Royal Library of Belgium. During his lecture, Behar talked about the fast transition of traditional methods to digitised processes, disinformation, fake news and propaganda that are poisoning media now more than ever.

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The Hoffman Agency

MAY 9, 2022

By Lisa Bonatz, Account Coordinator. When The Rock belted, “It’s about drive; it’s about power. [You] stay hungry. [You] devour,” I firmly believe he was offering insight on excelling at The Hoffman Agency. I will not feign that my internship was easy. Balancing a full-time job while finishing two degrees, working as a director at my student agency (ranked No. 1 in the nation by PRSSA … can I get a “Roll Tide”), working on three student exec boards, teaching cycling and barre classes, and clinic

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