Tue.Mar 14, 2023

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Branding tips to boost social media PR campaigns for medical firms

Agility PR Solutions

The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them.

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Southwest promises better reliability following holiday mess, Uber can classify drivers as contractors, and more

PR Daily

Plus, McCormick’s new look spice bottles. A major American airline is promising to make its operations more reliable after a major fiasco around Christmas grounded thousands of passengers.

Airlines 115
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6 tips for creating shareworthy content in 2023—and examples of how it works

Agility PR Solutions

There’s no denying that content marketing is indispensable for generating new leads, boosting brand awareness, and keeping your audience engaged. But the problem is that you can’t simply produce average content and expect it to work.

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Announcing Ragan’s Crisis Communications Awards finalists

PR Daily

Find out who made the list. And stay tuned for the winner announcement in April. When a crisis strikes, organizations and clients turn to the people and teams who are the calm amid the storm.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines.

More Trending

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Coffee with a Journalist: Ray Wong, Inverse

OnePitch

Ray Wong is the deputy editor of reviews & guides at Inverse. Ray covers consumer technology including product reviews and investigating AI technology, with the aim to uncover the larger story. You can also follow him on Twitter and LinkedIn. Media Insights

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Transformation trauma: Most companies lack culture and organizational structure to unlock digital growth

Agility PR Solutions

As brands and businesses worldwide race to achieve their digital transformation goals, new research from the Infosys Knowledge Institute uncovers key obstacles companies are facing: Only 7 percent have the correct combination of culture and operating structure to boost growth from digital technologies.

Survey 78
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The top US and UK publishers on Facebook in February 2023

NewsWhip

In the month of February, the Daily Mail dominated our Facebook publisher rankings as the top three remained the same. As a reminder, these rankings are now regionalized, which allows us to dig deeper into cultural trends and isolate specific public and media reactions to certain stories.

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Prohibition PR lands latest client – online interiors destination furn.com

Prohibition

Prohibition PR, a top 10 PR agency in the North and specialisms in the retail sector , is pleased to announce its latest appointment, online interiors destination furn.com.

Retail 71
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Impressions vs. Reach vs. Engagement…What’s the Difference?

HMA Public Relations

Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out! Social Media engagement impressions marketing campaign Reach social media

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Yorkshire Water pop-up exhibition in Leeds – ‘Cabinet of Curiosities’

Prohibition

After winning a highly-competitive tender against multiple agencies, we were pleased to recently deliver one of our first PR campaigns for Yorkshire Water – a unique pop-up exhibition in Leeds city centre, called the ‘Cabinet of Curiosities’.

Film 62
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Gen Z Trends: January + February 2023

5W PR

Often characterized by a dark/cynical sense of humor, total absurdity, and constantly evolving meme culture, Gen Z often sounds like they’re speaking their own language!

Trends 88
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As Customer Complaints and Uncivility Rise, a Sincere Apology Helps

PRSay

Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University’s W. Carey School of Business finds.

Study 78
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Outlet Spotlight: Yol?u Radio

Medianet Australia

Our station promotes Yolŋu culture and law, we connect with our communities through this sharing of knowledge and hope that it promotes success for future generations Media Spotlights

Radio 52
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5 Tools to Help You Start Your Solo PR Business

Solo PR Pro

So, you’ve decided to start your own solo PR business. Congratulations! That’s great. Striking out on your own can be overwhelming as you are faced with a myriad of decisions.

Tools 52
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7 new social media features you need to know this week

PR Daily

New updates from TikTok, Discord, Reddit, Meta and YouTube. We’re seeing tons of new AI integrations into social media. Some of it is overt, as in Discord’s new trio of bots that offer a variety of services raging from a good conversation to help moderating a chat.

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Recapping My Intensive Learning Journey in Tech PR

The Hoffman Agency

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. But more importantly, and unexpectedly, I learned about myself.

Agency 36
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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B2B tech PR – The young professional’s new groove

The Hoffman Agency

By Anish Mandal, Account Executive With the National Apprenticeship week having just gone by, I’ve been having a moment of reflection – thinking about where I am now in my career, about how I got here, and what’s in store for the future.

Agency 36