Tue.Mar 14, 2023

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece.

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As Customer Complaints and Uncivility Rise, a Sincere Apology Helps

PRSay

Americans are experiencing more problems with products and services than ever before, and their complaints to companies are becoming more belligerent and uncivil, new research from Arizona State University’s W. P. Carey School of Business finds. According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future revenue, thanks to their mediocre handling of customer complaints (up from $494 billion in 2020).

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Coffee with a Journalist: Ray Wong, Inverse

OnePitch

Ray Wong is the deputy editor of reviews & guides at Inverse. Ray covers consumer technology including product reviews and investigating AI technology, with the aim to uncover the larger story. You can also follow him on Twitter and LinkedIn.

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Prohibition PR lands latest client – online interiors destination furn.com

Prohibition

Prohibition PR, a top 10 PR agency in the North and specialisms in the retail sector , is pleased to announce its latest appointment, online interiors destination furn.com. furn. is a concept team inside Riva Home, one of the UK’s largest suppliers of home furnishings, which has been making and manufacturing design-led home furnishings from its base in West Yorkshire for the past 50 years.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Impressions vs. Reach vs. Engagement…What’s the Difference?

HMA Public Relations

Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out!

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Recapping My Intensive Learning Journey in Tech PR

The Hoffman Agency

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. But more importantly, and unexpectedly, I learned about myself. I have always had broad interests, so deciding on an industry took a lot of consideration and courage.

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Gen Z Trends: January + February 2023

5W PR

Often characterized by a dark/cynical sense of humor, total absurdity, and constantly evolving meme culture, Gen Z often sounds like they’re speaking their own language! Here’s what you need to know what know about the most trend obsessed generation in history: Gen Z Slang Gen Z has given words a whole new meaning! Here are TWO Gen Z words that made the Cambridge/Oxford Dictionary in 2022 Sus – used as a synonym of suspicious or suspect, to give the impression that someone is acting

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B2B tech PR – The young professional’s new groove

The Hoffman Agency

By Anish Mandal, Account Executive With the National Apprenticeship week having just gone by, I’ve been having a moment of reflection – thinking about where I am now in my career, about how I got here, and what’s in store for the future. I’ve been at the Hoffman Agency for just over a year now, and what a year it’s been. Opportunity isn’t something that often comes and stares you in the face, but when it does, it’s important to take a hold and make the most of it.

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5 Tools to Help You Start Your Solo PR Business

Solo PR Pro

So, you’ve decided to start your own solo PR business. Congratulations! That’s great. Striking out on your own can be overwhelming as you are faced with a myriad of decisions. You have likely collected volumes of information about starting and running a business, and now you are not sure where to start. Today's post simplifies those starter tasks with five key things that can help you get out of the starting blocks and on the track to running your own solo PR business.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Recapping My Intensive Learning Journey in Tech PR

The Hoffman Agency

By Miho Sakai, Associate Account Executive My internship experience at The Hoffman Agency brought me a great learning opportunity and a better understanding about the PR industry, tech, communications and writing. But more importantly, and unexpectedly, I learned about myself. I have always had broad interests, so deciding on an industry took a lot of consideration and courage.

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B2B tech PR – The young professional’s new groove

The Hoffman Agency

By Anish Mandal, Account Executive With the National Apprenticeship week having just gone by, I’ve been having a moment of reflection – thinking about where I am now in my career, about how I got here, and what’s in store for the future. I’ve been at the Hoffman Agency for just over a year now, and what a year it’s been. Opportunity isn’t something that often comes and stares you in the face, but when it does, it’s important to take a hold and make the most of it.

B2B 36