Cision
APRIL 5, 2017
Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns.
Onclusive
APRIL 5, 2017
As director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking off a series highlighting how our customers are leveraging the power of data, analytics, and […].
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PRSay
APRIL 5, 2017
Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. The question is how to do you take better pictures? Yes, by all means, hire a pro if you possibly can.
ImPRessions - Crenshaw Communications
APRIL 5, 2017
Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Beyond PR
APRIL 5, 2017
You may have heard the word “truth” discussed in current popular culture conversations. What are alternative facts anyway? A point of view, a news angle; the “truth” is often manipulated. In many cases truth is dependent on trust, which requires a relationship and is built upon over time. As creators of news and public information, trust is our most valuable asset.
Cision
APRIL 5, 2017
Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. “Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.
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