Tue.Dec 10, 2019

The Big Debate: Is Media Relations Dying?

TrendKite

The digitalisation of communications has affected all parts of the media industry. But to what extent

How to Generate Engagement

Ronn Torossian

As Lose it! hadn’t always relied on user-generated content, the brand announced the program on its app to help their pre-existing users learn about the opportunity to share their own experiences.

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When and Why to Do a Website Redesign

Maine PR Maven

Your website is the one go-to place where prospective and current customers can find information on your business or organization. The post When and Why to Do a Website Redesign appeared first on | The PR Maven. Marketing SEO Website

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5 ways video can build and sustain consumer trust in your brand

PR Daily

Regardless of your business, credibility is at the heart of success. Adopting a ‘Don’t tell me—show me’ approach to courting your targeted audience sectors will help you engage them. Credibility can make or break your business.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there.

More Trending

The PR success stories of 2019

PR Daily

PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019. What are the PR tactics that worked in 2019?

Distraction as a media relations tactic

Stephen Waddington

A story from the North of England about an attempt to move the news agenda on from a negative story for the Prime Minister and the Conservative Party. The Daily Mirror led on its front page on Monday with a story about a four-year-old boy suffering from suspected pneumonia.

PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions

PR Daily

Submit your best digital communications and social media campaigns and projects from the past year. Deadline for entries is Jan. The post PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions appeared first on PR Daily. PR Daily Awards

Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Agility PR Solutions

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How leading with values helped Medtronic respond to Hurricane Maria

PR Daily

When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.

Choose Your Own PR Adventure

Cision

Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up. Best Practices

Away chief is out over toxic culture, Morgan Stanley to cut 1,500 jobs, and KFC’s chicken-scented Yule log sells out fast

PR Daily

Also: Social media managers tweet parodies of viral art installation, this year’s PR winners and losers, remote employees are more productive, and more. Good morning, PR pros: KFC kindled the holiday spirit by offering “11 Herbs & Spices Firelogs” through Walmart.com.

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The Big Debate: Is Media Relations Dying?

Cision

The digitalisation of communications has affected all parts of the media industry. But to what extent? CommsCon UK

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out

Muck Rack

Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out

7 Tried-and-True Productivity Tips From a Traveling Entrepreneur

Prowly

As a business owner, you’re responsible for keeping the business afloat, so you can’t let things slip while you’re on the road. Luckily, you can enjoy travel and stay on top of your work with my tried and true productivity tips.

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7 steps to creating a successful PR strategy for your business

Agility PR Solutions

Getting the word out about a new product launch, store opening or major announcement is a critical piece of growing a business. But in a world of nonstop marketing messages, how do you cut through the noise and make sure a message stands out?

UK Media Moves including S&P Global Market Intelligence, Chemist+Druggist and The New York Times

Cision

James Waldron is leaving Chemist+Druggist, S&P Global Market Intelligence hires an Industry Editor (Metals and Mining) and Jane Bradley is moving from BuzzFeed UK to the New York Times. Media Blog

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome.

CommsCon19: The Fleet Street Fox Unwrapped

Cision

Susie Boniface a.k.a. the Fleet Street Fox delivered a talk on how anonymity gave her more influence than a named reporter.

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4 steps to more consistent branding—and 33% more revenue

Agility PR Solutions

New research from content creation platform Lucidpress reveals brand consistency can have a significant impact on revenue. In fact, the firm’s new State of Brand Consistency Reportfound consistent branding can increase revenue by 33 percent—a 10 percent increase over the 2016 report.

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Media Moves at Chicago Sun-Times & NYT Book Review, Marie Claire Announces Leadership Changes

Cision

Tina Jordan, David Kelly promoted at NYT Book Review, Marie Claire names Anne Fulenwider’s successor, and more. Media Blog

Get Your Empathy On

Solo PR Pro

A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis. This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen. This post first appeared on The Association for Women In Communications blog.

Media Moves at Chicago Sun-Times & NYT Book Review, Marie Claire Announces Leadership Changes

Cision

Tina Jordan, David Kelly promoted at NYT Book Review, Marie Claire names Anne Fulenwider’s successor, and more. Media Blog

Lessons in Branded Content From a Cannabis PR Pro

PR News

Last week, we talked with Joshua Otten, CEO of Ronin, the largest branding agency for cannabis and hemp businesses.

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Choose Your Own PR Adventure

TrendKite

Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up

Duties of Being an Arizona Native

HMA Public Relations

Scott is a proud Arizona native, and shares his insider insights whenever possible. Check out his recent contributions to Arizona Republic and Valley 101. The post Duties of Being an Arizona Native appeared first on HMA Public Relations. Featured PR Observations and Preferences Tip for Tuesday Arizona Republic azcentral.com Karina Bland Scott Hanson Taylor Seely Valley 101 Valley101 Podcast

CommsCon19: The Fleet Street Fox Unwrapped

TrendKite

Susie Boniface a.k.a. the Fleet Street Fox delivered a talk on how anonymity gave her more influence than a named reporter

Jacqueline Jossa EXCLUSIVE: I’m A Celebrity winner could make £5 MILLION after being crowned Queen of the Jungle… as she’s tipped for her own reality show and tell-all book

Mark My Words

MailOnline Renowned PR agent Mark Borkowski told MailOnline that with the right team behind her, Jacqueline could make millions of pounds in the coming months by capitalising on her ‘girl next door’ image… Read full article here: [link]. Mark Comments

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Operation Matterhorn: How the Civil Aviation Authority navigated the turbulence caused by Thomas Cook’s sudden collapse

TrendKite

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How to Build a Marketing Tracking and Reporting Process

PR 20/20

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers.

Media Moves at Chicago Sun-Times & NYT Book Review, Marie Claire Announces Leadership Changes

TrendKite

Tina Jordan, David Kelly promoted at NYT Book Review, Marie Claire names Anne Fulenwider’s successor, and more