Ronn Torossian
DECEMBER 10, 2019
As Lose it! hadn’t always relied on user-generated content, the brand announced the program on its app to help their pre-existing users learn about the opportunity to share their own experiences. The hashtag was mostly used by people who already use the app, before others who don’t necessarily use the same program caught on to […]. The post How to Generate Engagement appeared first on.
Cision
DECEMBER 10, 2019
We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time.
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ImPRessions - Crenshaw Communications
DECEMBER 10, 2019
DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must have been planned before the “toxic PR” generated by the Verge story.
Prowly
DECEMBER 10, 2019
As a business owner, you’re responsible for keeping the business afloat, so you can’t let things slip while you’re on the road. Luckily, you can enjoy travel and stay on top of your work with my tried and true productivity tips. The post 7 Tried-and-True Productivity Tips From a Traveling Entrepreneur appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
DECEMBER 10, 2019
DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must have been planned before the “toxic PR” generated by the Verge story.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
DECEMBER 10, 2019
Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive. Engagement Labs, a data and analytics firm that provides social intelligence […].
Cision
DECEMBER 10, 2019
James Waldron is leaving Chemist+Druggist, S&P Global Market Intelligence hires an Industry Editor (Metals and Mining) and Jane Bradley is moving from BuzzFeed UK to the New York Times.
Agility PR Solutions
DECEMBER 10, 2019
New research from content creation platform Lucidpress reveals brand consistency can have a significant impact on revenue. In fact, the firm’s new State of Brand Consistency Reportfound consistent branding can increase revenue by 33 percent—a 10 percent increase over the 2016 report. While over 60 percent of brands believe maintaining a consistent brand is important […].
Cision
DECEMBER 10, 2019
The digitalisation of communications has affected all parts of the media industry. But to what extent?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
DECEMBER 10, 2019
Getting the word out about a new product launch, store opening or major announcement is a critical piece of growing a business. But in a world of nonstop marketing messages, how do you cut through the noise and make sure a message stands out? The key is to create a public relations plan that will […]. The post 7 steps to creating a successful PR strategy for your business appeared first on Agility PR Solutions.
Cision
DECEMBER 10, 2019
Susie Boniface a.k.a. the Fleet Street Fox delivered a talk on how anonymity gave her more influence than a named reporter.
Stephen Waddington
DECEMBER 10, 2019
A story from the North of England about an attempt to move the news agenda on from a negative story for the Prime Minister and the Conservative Party. The Daily Mirror led on its front page on Monday with a story about a four-year-old boy suffering from suspected pneumonia. The story was originally broken by The Yorkshire Evening Post on Sunday. The front page showed an image of Jack Williment-Barr as he slept on the floor of the accident and emergency department at Leeds General Infirmary.
Cision
DECEMBER 10, 2019
Tina Jordan, David Kelly promoted at NYT Book Review, Marie Claire names Anne Fulenwider’s successor, and more.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Muck Rack
DECEMBER 10, 2019
Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out
Cision
DECEMBER 10, 2019
Tina Jordan, David Kelly promoted at NYT Book Review, Marie Claire names Anne Fulenwider’s successor, and more.
PR News
DECEMBER 10, 2019
Last week, we talked with Joshua Otten, CEO of Ronin, the largest branding agency for cannabis and hemp businesses. We spoke about his journey from PRØHBTD to Ronin, how quality content can make the difference between a commodity and a lifestyle, and why the future of cannabis branding will live on streaming services. The post Lessons in Branded Content From a Cannabis PR Pro appeared first on PR News.
Mark My Words
DECEMBER 10, 2019
MailOnline Renowned PR agent Mark Borkowski told MailOnline that with the right team behind her, Jacqueline could make millions of pounds in the coming months by capitalising on her ‘girl next door’ image… Read full article here: [link].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Solo PR Pro
DECEMBER 10, 2019
A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis. This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen. This post first appeared on The Association for Women In Communications blog. What should an organization do when a poor decision (or good decisions handled poorly), set off an avalanche of bad press and ill will among stakeholders?
HMA Public Relations
DECEMBER 10, 2019
Scott is a proud Arizona native, and shares his insider insights whenever possible. Check out his recent contributions to Arizona Republic and Valley 101. The post Duties of Being an Arizona Native appeared first on HMA Public Relations.
The Hoffman Agency
DECEMBER 10, 2019
Originally published December 9, 2019 by PR Week. By Chris Owen. Director, Hoffman UK. Ambition is an essential trait in the development of any comms consultant; it pushes you on, keeps challenging you, and ultimately makes you a better practitioner. However, ambition doesn’t mean urgency for the sake of it, and to the detriment of experience.
Sword and the Script
DECEMBER 10, 2019
Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR 20/20
DECEMBER 10, 2019
Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. Yet here we are, working in the digital age of marketing.
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