Thu.Apr 20, 2017

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Cision

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. What’s the difference, you ask?

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto.

Apple Joins the Race for Self-Driving Cars

Ron Torossian

Most people watching the tech sector said it had to happen sooner or later. Now, it looks like the “iCar” may be sooner than anyone really expected. Apple is finally in the race to develop the first consumer-friendly self-driving car.

Al Roker Visits Business Wire for BizWireTV Event

Business Wire

By Vilan Trub, Marketing BizWireTV was born when Business Wire partnered with Al Roker Entertainment to create a video news show with stories sourced from announcements crossing the newswire’s patented distribution network. Two years later and the show is a huge success with millions of views.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How to Get Your Press Releases to Stand Out From the Crowd

Critical Mention

By Andrew Blum. It’s been said that the press release is dead. But that’s not really true. It’s just been morphing in recent years, and so has its audience. So to make your press releases stand out, here are a few things to keep in mind.

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What PR pros can learn from marketing marijuana

PR Daily

Is it high time for cannabis PR? Medical marijuana is legal in 29 states , as well as Washington, D.C.; on Wednesday, West Virginia’s governor signed its medical cannabis bill into law. Recreational marijuana use is legal in eight states and Washington, D.C. CNN Money reported. Sales of legal pot grew to $6.6 billion in 2016, according to New Frontier , a research company that analyzes the marijuana industry. That includes $4.7 billion for medical marijuana and $1.9 billion for recreational.

Local 63

PR Pro Vs. The Machine: The Human Side of Media Relations Strategy

Stern + Associates

The world is ending and it’s all because of artificial intelligence (AI). At least, if we’re to believe the endless stream of stories from futurists predicting the collapse of the. The post PR Pro Vs. The Machine: The Human Side of Media Relations Strategy appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Public Relations/Communications AI Automation Journalism media relations

How to reverse the decline in CEO trust

PR Daily

Two recent reports paint a troubling scenario for internal communicators. The Edelman Trust Barometer and Gatehouse's State of the Sector report are must-reads for anyone in leadership and employee communications.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why Storytelling is Crucial for Authentic Communication

Flack Me

Category: Flack Me Summary: You’ll often hear that public relations is an industry built on relationships. This is true, and one of many elements that goes hand in hand with healthy relationships is authenticity. The word authenticity itself can bring to mind half-baked attempts to be genuine with audiences

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Beyond PR

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. What’s the difference, you ask?

3 dashboards marketers can use to measure their efforts

PR Daily

How many business tools do you have open in your web browser? Whether you work for a small business or a nonprofit organization, you probably have multiple places to hunt down metrics for your. marketing campaigns. Wouldn’t it be easier to have everything in one place?

How work friendships improve employee engagement

PR Daily

How many times have you felt guilty when your boss caught you chatting away at a co-worker's cube? Well, an infographic from Officevibe contends you shouldn't feel guilty for making friends with and spending time with co-workers during the workday.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

With a terse statement, Fox News ousts Bill O’Reilly

PR Daily

After weeks of embarrassing press for Fox News, the company has cut ties with Bill O’Reilly.

A corporate communicator’s guide to abbreviations

PR Daily

In corporate communications, abbreviations are everywhere. Not only do we use our own department abbreviations (such as NFP), but there is additional shorthand from other departments, including accounting, human resources, legal and IT. Communicators use abbreviations—especially the three-letter variety—to save time. It’s much faster to say (or write) CPC than “cost per click.”

Get past these common obstacles to a great corporate culture

PR Daily

“What’s your corporate culture like?”. It’s a question many job candidates are asking—and far too many internal communicators don’t have a good answer. You know how important culture is for any modern organization, yet you keep hitting these roadblocks to building and maintaining yours: •. Organizational changes that send your established culture into a tailspin. •. Jaded employees uninterested in participating in initiatives and activities. •.

Share the media coverage that got your client noticed

PR Daily

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.