Thu.Apr 20, 2017

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The Content Secret to Closing More Clients

Spin Sucks

It's difficult to make time for business development in a PR firm. We're too busy working with our clients to focus on ourselves. It's time to change that. The post The Content Secret to Closing More Clients appeared first on Spin Sucks.

The importance of great customer comms

The Blueballroom

Internal communication is what we live and breathe and are hugely passionate about at theblueballroom. Running global comms campaigns for clients in every continent around the world (see our little video here for an example of that), we need to be great at communicating with our customers.

Mastodon: Here to stay or DOA?

Holtz Communication + Technology

There is so much hyperventilating over Mastodon, the upstart social network du jour , that it’s easy to drop it into the same bucket as all the other presumed Twitter killers moldering in their digital graves. Which is exactly what a lot of people are doing.

How work friendships improve employee engagement

PR Daily

How many times have you felt guilty when your boss caught you chatting away at a co-worker's cube? Well, an infographic from Officevibe contends you shouldn't feel guilty for making friends with and spending time with co-workers during the workday.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Share the media coverage that got your client noticed

PR Daily

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Talent Strategy Means Business


Uncategorized 2017 Edelman Trust Barometer Andrew Moon Dynamic Signal Edelman Digital employee engagement Friday5 Glassdoor recruiting Recruitment Talent Strategy Means Business Workplace

What PR pros can learn from marketing marijuana

PR Daily

Is it high time for cannabis PR? Medical marijuana is legal in 29 states , as well as Washington, D.C.; on Wednesday, West Virginia’s governor signed its medical cannabis bill into law. Recreational marijuana use is legal in eight states and Washington, D.C. CNN Money reported. Sales of legal pot grew to $6.6 billion in 2016, according to New Frontier , a research company that analyzes the marijuana industry. That includes $4.7 billion for medical marijuana and $1.9 billion for recreational.

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience


If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. What’s the difference, you ask?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Benefits, Not Features: 3 Writing Tips to Appeal to Your Audience

Beyond PR

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. What’s the difference, you ask?

PR Pro Vs. The Machine: The Human Side of Media Relations Strategy

Stern + Associates

The world is ending and it’s all because of artificial intelligence (AI). At least, if we’re to believe the endless stream of stories from futurists predicting the collapse of the. The post PR Pro Vs. The Machine: The Human Side of Media Relations Strategy appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Public Relations/Communications AI Automation Journalism media relations

How to reverse the decline in CEO trust

PR Daily

Two recent reports paint a troubling scenario for internal communicators. The Edelman Trust Barometer and Gatehouse's State of the Sector report are must-reads for anyone in leadership and employee communications.

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto.

Web 2

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Can't Shoot Straight

Online PR Thoughts

After the dramatic White House announcement that the US was sending a carrier to the coast of North Korea, we learned that the Carl Vinson was steaming off Australia, thousands of miles from its supposed destination. This was apparently not the Trump Administration's fault. There were bungles in the military chain of command. Still it gives Trump and his advisors a reputation of a gang who can't shoot straight.

Get past these common obstacles to a great corporate culture

PR Daily

“What’s your corporate culture like?”. It’s a question many job candidates are asking—and far too many internal communicators don’t have a good answer. You know how important culture is for any modern organization, yet you keep hitting these roadblocks to building and maintaining yours: •. Organizational changes that send your established culture into a tailspin. •. Jaded employees uninterested in participating in initiatives and activities. •.

5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

Public relations has not been immune to the news media changes that have taken place over the last year. PR tactics continue to be molded by these changes, and we as PR professionals must adapt our methods and approach.

Apple Joins the Race for Self-Driving Cars

Ron Torossian

Most people watching the tech sector said it had to happen sooner or later. Now, it looks like the “iCar” may be sooner than anyone really expected. Apple is finally in the race to develop the first consumer-friendly self-driving car.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Should companies pay their PR interns?

Communications Conversations

Yesterday, I made my bi-annual journey down to my alma mater to speak to PR and Mass Comm students. In one of the classes I spoke with, an interesting discussion broke out around internships. Specifically: Should companies pay their PR interns?

Media monitoring and analysis for advocacy organizations

Media Bullseye

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs. The first challenge is, as with many organizations that rely to some extent on fundraising, is how to purchase the most cost-effective monitoring solution without cutting too many corners.

Why Storytelling is Crucial for Authentic Communication

Flack Me

Category: Flack Me Summary: You’ll often hear that public relations is an industry built on relationships. This is true, and one of many elements that goes hand in hand with healthy relationships is authenticity. The word authenticity itself can bring to mind half-baked attempts to be genuine with audiences

With a terse statement, Fox News ousts Bill O’Reilly

PR Daily

After weeks of embarrassing press for Fox News, the company has cut ties with Bill O’Reilly.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

A corporate communicator’s guide to abbreviations

PR Daily

In corporate communications, abbreviations are everywhere. Not only do we use our own department abbreviations (such as NFP), but there is additional shorthand from other departments, including accounting, human resources, legal and IT. Communicators use abbreviations—especially the three-letter variety—to save time. It’s much faster to say (or write) CPC than “cost per click.”

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