Tue.Oct 01, 2019

News Analysis or Viral Marketing? Staying Relevant in PR

Ronn Torossian

Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”?

How PR pros see their budgets changing in 2020

PR Daily

As communicators try to forecast their coming year, some are planning to increase investment in technology. Others look to hire new team members. Everyone is counting on change. How will PR pros invest their precious budget dollars in 2020?

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How to Own the Sales Process

Solo PR Pro

In episode 16 of the That Solo Life podcast, we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business.

7 ways to become a better workplace listener

PR Daily

Approach conversations with the goal of learning something, ask thoughtful, open-ended questions, and use your ears more than your mouth. There’s a reason we have two ears and just one mouth. The problem, for most of us, is that we prefer speaking over listening.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Burger King won McDonald’s’ cancer-awareness campaign—and 3 top takeaways for PR

Agility PR Solutions

Avis Car Rental famously proclaimed back in the classic marketing days, “We’re number two. We try harder.”

More Trending

Influencers are the new celebrities—so who are you influencing?

Agility PR Solutions

They’re everywhere. They always seem to look flawless, even if they insist that there’s #nofilter or FaceTune. They’re on the beach at a very chic resort-on-stilts in Polynesia, getting paid to be on vacation.

Great places to work don’t spring up by accident

PR Daily

Get a behind-the-scenes look at how communications can create a workplace to brag about. Engagement and retention are the holy grail of every organization.

MTV: Understanding the metrics of content


CASE STUDY. MTV: Understanding the metrics of content. Company size: 10,000+ employees. Industry: Digital Media & TV. Renan Borelli, Director, Audience Growth and Engagement. CHALLENGE: How can legacy publishers grow into new verticals and engage expanded audiences?

How wikiHow uses Muck Rack to achieve their PR goals

Muck Rack

How wikiHow uses Muck Rack to achieve their PR goals


Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Despite proven success of targeting, many marketers don’t segment contacts

Agility PR Solutions

Although targeting campaigns for relevancy is a known best practice in the marketing world, ecommerce brands may need an extra push—marketers for the segment still seem reluctant to begin segmenting their contacts. According to new research from omnichannel marketing automation platform Omnisend, only about half (49.2 percent) of ecommerce marketers use two or more segments […].

Brand 65

Sealy makes ‘Dream come true’ for Wigan Warriors superfan


At Prohibition, we love a creative video campaign, and even more so when we’re working with a client to make dreams come true.

Film 62

Review — Criminal (TV Series)

Doctor Spin

So, these twelve Netflix episodes are well worth a watch ! All episodes of the new Netflix show Criminal takes place in and around the interrogation room on a police station. Three of them take place in the UK, three in Spain, three in France, and three in Germany.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Also: A rogue guest struts Chanel’s Paris runway, Instagrammers swoon for ‘heart-eyes’ emoji, what the tough IPO market means for PR pros, and more. Good morning, PR pros: WeWork has withdrawn its IPO , and other tech darlings are struggling to preserve staff morale.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Lessons Learned at the 2019 SPJ Valley Publicity Summit

HMA Public Relations

This past Saturday marked the 16th annual Valley Publicity Summit, presented by SPJ. Check out the advice Annelise got from local media pros! The post Lessons Learned at the 2019 SPJ Valley Publicity Summit appeared first on HMA Public Relations. Featured Tip for Tuesday 2019 Valley Publicity Summit Annelise Krafft Society of Professional Journalists (SPJ) Valley Publicity Summit

Local 49

Infographic: How to get a boost from LinkedIn

PR Daily

With a dedicated audience of decision-makers and industry leaders, LinkedIn is a crucial channel for establishing your brand and recruiting talent. . The social media network for working people is an essential channel for finding customers and fresh leads. .

New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes

Sword and the Script

The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago.

Infographic: How to build links to improve your SEO

PR Daily

One major factor in moving up in the search rankings is to have other websites link to your content. Here are tips on soliciting those connections. Links are crucial for building your SEO results.