Ronn Torossian

OCTOBER 1, 2019

Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […].

Viral 170

Viral Analysis Marketing Industry 170

Solo PR Pro

OCTOBER 1, 2019

In episode 16 of the That Solo Life podcast, we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business. In this post, we recap some of the wisdom Craig shared about the sales process. Build it and they will come is a popular saying but a terrible business development strategy.

How To 55

How To LinkedIn Social Media Facebook 55

Agility PR Solutions

OCTOBER 1, 2019

Avis Car Rental famously proclaimed back in the classic marketing days, “We’re number two. We try harder.” Fast food giant Burger King can make the same claim, and truthfully so since the chain—in its ever-elusive pursuit of top burger dog McDonald’s—has certainly put extra effort into its marketing campaigns of late. BK even launched a […]. The post How Burger King won McDonald’s’ cancer-awareness campaign—and 3 top takeaways for PR appeared first on Agility PR Solutions.

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Marketing Trends Publicity 134

NewsWhip

OCTOBER 1, 2019

CASE STUDY. MTV: Understanding the metrics of content. Company size: 10,000+ employees. Industry: Digital Media & TV. Renan Borelli, Director, Audience Growth and Engagement. CHALLENGE: How can legacy publishers grow into new verticals and engage expanded audiences? MTV has been a household name and cornerstone of music industry news for nearly four decades.

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Analytics Case Study Web Employee 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 1, 2019

They’re everywhere. They always seem to look flawless, even if they insist that there’s #nofilter or FaceTune. They’re on the beach at a very chic resort-on-stilts in Polynesia, getting paid to be on vacation. They walk down trendy streets while narrating and photographing their day to day activities—from the seemingly banal to the extravagant to the […].

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Analysis Publicity 96

Agility PR Solutions

OCTOBER 1, 2019

Although targeting campaigns for relevancy is a known best practice in the marketing world, ecommerce brands may need an extra push—marketers for the segment still seem reluctant to begin segmenting their contacts. According to new research from omnichannel marketing automation platform Omnisend, only about half (49.2 percent) of ecommerce marketers use two or more segments […].

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Marketing Brand Branding Publicity 66

Prohibition

OCTOBER 1, 2019

At Prohibition, we love a creative video campaign, and even more so when we’re working with a client to make dreams come true. We worked with the world’s biggest bed brand, Sealy UK, to surprise a lifelong Wigan Warriors super fan to a dream match day experience, plus extra special Sealy sleep prizes, as part of the brand’s first ever Dream Come True Awards.

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Film Creativity Video Meeting 48

HMA Public Relations

OCTOBER 1, 2019

This past Saturday marked the 16th annual Valley Publicity Summit, presented by SPJ. Check out the advice Annelise got from local media pros! The post Lessons Learned at the 2019 SPJ Valley Publicity Summit appeared first on HMA Public Relations.

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Publicity Local Media 43

Sword and the Script

OCTOBER 1, 2019

The solution providers serving the PR and communications space have been busy. There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. You can find previous summaries neatly organized under the PR Tech Sum and this page explains what vendors who aren’t on the list but would like to be added can do to make that happen.

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Pitching Analysis Report Video 61

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