Mon.Aug 07, 2017

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Lockheed Investing in the Future

Ronn Torossian

Despite the recent order of more F-35s Lockheed Martin knows the days of fighter jets controlling the skies won’t last forever. The future of airborne war is increasingly trending toward unmanned aircraft. That means the venerated builder of the A-10, C-130, F-2, F-16, and Black Hawk helicopter, among others, is looking to make its mark in another field.

Trends 252
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Video: The Future of PR Measurement With Kevin Akeroyd

Cision

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure.

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State of Social Media, 2Q 2017: Twitter Fails to Grow Users

Shift Communications

Twitter, the 140-character stream of what’s happening now, surprised everyone by reversing its Q1 growth and falling flat – literally – with no quarterly user growth. Let’s see what else happened in their Q2 earnings. Audience Growth. We see the surprise below: 0.0% growth from quarter to quarter for Twitter’s monthly active users: Twitter, during its earnings call, said that their analytics are subject to high seasonality.

Twitter 92
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Beyond the Buzzword: How to Talk about Diversity

PRSay

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

How To 100
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why execution eats strategy for breakfast

Communications Conversations

For years, I’ve listened to experts and thought leaders tell me PR and digital marketing is all about strategy. And yes, sound strategic thinking is important. But I’m here today to tell you that in my experience execution eats strategy for breakfast. OK, so I’m playing off the old “culture eats strategy for breakfast” cliche.

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3 questions to determine if your company is a fit for inbound marketing

Axia PR

Company 48
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Memo To Trump: Your “News Channel” Is Fake

The Stalwart Blog

More to the point, it’s propaganda. I get it that Trump, and apparently about a third of U.S. voters, believe he’s gotten a raw deal. Even if that were remotely true, the idea of launching his own “news” channel in response would do little to stem this tide. I use the term in quotes because Trump’s family does not appear to be employing any journalistic standards in this new venture.