Marketing in a Recession
Ronn Torossian
OCTOBER 30, 2020
On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S. had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The subsequent analysis was optimistic that the recession wouldn’t turn into a depression and that it wouldn’t last long.
Let's personalize your content