Fri.Oct 30, 2020

Marketing in a Recession

Ronn Torossian

On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S. had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19.

5 ways to get purposeful communication right during the COVID crisis

PR Daily

It’s never been more important to show that your organization stands for more than the bottom line. These days employees, customers and clients demand that brands have a narrative with a central purpose around contributing to societal good.

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Deeped Strandh: "För mig handlar PR om att bygga relationer på lång sikt"

Cision

Deeped Strandh har varit nominerad till Cision PR Influencer Award år efter år och tog emot priset 2015. 2020 blir det ingen nominering för Deeped, då han lämnat PR-branschen bakom sig för att arbeta inhouse på SEB. Sverige Blogg

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Being Blind Has Not Stopped Rachel Carver, APR, From a Successful PR Career

PRSay

Rachel Carver’s challenges during the COVID-19 crisis could have been far more pronounced than those of many other PR professionals. Despite being born blind, she is now entering her 10th year in the profession. In 2017 , she earned her Accreditation in Public Relations.

More Trending

Media Moves at The Washington Post & Nashville Business Journal, CBS News Radio Hires National Anchor

Cision

Drew Hutchinson joins Nashville Business Journal, Andrea Salcedo hired for WaPo’s Morning Mix, and more. Media Blog

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Don’t miss this week’s late-entry deadline

PR Daily

This Friday, Oct. 30, will be your last chance to enter Ragan’s Employee Communications and Top Places to Work Awards. Complete your entry now! The post Don’t miss this week’s late-entry deadline appeared first on PR Daily. Ragan Awards

#FunFactFriday – Halloween

HMA Public Relations

Tomorrow marks not only the end of October as we head into the last two months of the year but also many people’s favorite spooky holiday – Halloween. Find out some Halloween fun facts from Autumn! The post #FunFactFriday – Halloween appeared first on HMA Public Relations. Featured Fun Fact Friday

CMW Media’s Kyle Porter shares tips for navigating the current comms landscape

PR Daily

His main message to everyone for the remainder of the year: ‘Just hold on.’. What are some of the ways you are coping during the many crises of 2020? Some PR pros are fueling their workday with a steady intake of caffeine.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Public Relations and Advertising: Life with or without borders?

Prowly

As a PR professional, everyone always told you that good publicity is gained for free, and if you can publish just by pitching to the right journalist and selling the story to a high-end magazine: the world is yours!

NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet

PR Daily

Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.

Reporters Relying More on PR Pros during Covid-19

Glean.info Blog

Image by Gerd Altmann from Pixabay. Burdened with new challenges during the Covid-19 epidemic, reporters are relying more on public relations professionals.

Is a press release earned media?

Axia PR

Know how to best share your company’s message. Earned media coverage is built awareness about your company through efforts like media relations (connecting with reporters), blogger relations, influencers, and word-of-mouth.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Deeped Strandh: "För mig handlar PR om att bygga relationer på lång sikt"

TrendKite

Deeped Strandh har varit nominerad till Cision PR Influencer Award år efter år och tog emot priset 2015

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Chapter D&I Liaisons Foster Communication and Understanding

PRSay

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.” Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. Diversity is the mix. Inclusion is making the mix work.” — Andres Tapia.

Media Moves at The Washington Post & Nashville Business Journal, CBS News Radio Hires National Anchor

TrendKite

Drew Hutchinson joins Nashville Business Journal, Andrea Salcedo hired for WaPo’s Morning Mix, and more

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A HA Jamz Fusion Experience

The Hoffman Agency

By Shereen Masoud-Jointe, Senior Account Executive (Europe). This week’s song choices include a delightful mix of languages from around the globe. . 115. ??????? Jane Falls in Love with John) — ??? (Wu Wu Tiao Ren). Mickey — ??? The Big Wave). Sogno di Volare (Dream of Flight) — Christopher Tin.

2020 presidential race coverage: the top stories, websites, and themes

NewsWhip

As we approach the crescendo of the 2020 election, we wanted to check in on the stories and publishers that have been influential in the last six months. .

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