Fri.Oct 30, 2020

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Marketing in a Recession

Ronn Torossian

On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S. had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The subsequent analysis was optimistic that the recession wouldn’t turn into a depression and that it wouldn’t last long.

Marketing 195
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Deeped Strandh: "För mig handlar PR om att bygga relationer på lång sikt"

Cision

Deeped Strandh har varit nominerad till Cision PR Influencer Award år efter år och tog emot priset 2015. 2020 blir det ingen nominering för Deeped, då han lämnat PR-branschen bakom sig för att arbeta inhouse på SEB.

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Public Relations and Advertising: Life with or without borders?

Prowly

As a PR professional, everyone always told you that good publicity is gained for free, and if you can publish just by pitching to the right journalist and selling the story to a high-end magazine: the world is yours! But well well well, have you ever been contacted by the magazine’s advertising team when their […]. The post Public Relations and Advertising: Life with or without borders?

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Being Blind Has Not Stopped Rachel Carver, APR, From a Successful PR Career

PRSay

Rachel Carver’s challenges during the COVID-19 crisis could have been far more pronounced than those of many other PR professionals. Despite being born blind, she is now entering her 10th year in the profession. In 2017 , she earned her Accreditation in Public Relations. Carver, APR, is a senior public relations specialist for Outlook Business Solutions , a company in Omaha, Neb., that provides businesses with marketing and other services while seeking to create inclusive, integrated work enviro

Software 180
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Moves at The Washington Post & Nashville Business Journal, CBS News Radio Hires National Anchor

Cision

Drew Hutchinson joins Nashville Business Journal, Andrea Salcedo hired for WaPo’s Morning Mix, and more.

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#FunFactFriday – Halloween

HMA Public Relations

Tomorrow marks not only the end of October as we head into the last two months of the year but also many people’s favorite spooky holiday – Halloween. Find out some Halloween fun facts from Autumn! The post #FunFactFriday – Halloween appeared first on HMA Public Relations.

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Is a press release earned media?

Axia PR

Know how to best share your company’s message. Earned media coverage is built awareness about your company through efforts like media relations (connecting with reporters), blogger relations, influencers, and word-of-mouth. It’s counterpart is paid media, which is advertisements that you or your company creates or pays for about itself. We have many clients ask us the difference between earned and paid media, and in the same breath, they also ask us to create a press release to earn media covera

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Chapter D&I Liaisons Foster Communication and Understanding

PRSay

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.” Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. “Diversity is the mix.

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A HA Jamz Fusion Experience

The Hoffman Agency

By Shereen Masoud-Jointe, Senior Account Executive (Europe). This week’s song choices include a delightful mix of languages from around the globe. . 115. ??????? (Jane Falls in Love with John) — ??? (Wu Tiao Ren). 116. Mickey — ??? (The Big Wave). 117. Sogno di Volare (Dream of Flight) — Christopher Tin. 118. There Will Be Time — Mumford & Sons, Baaba Mal. .

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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2020 presidential race coverage: the top stories, websites, and themes

NewsWhip

As we approach the crescendo of the 2020 election, we wanted to check in on the stories and publishers that have been influential in the last six months. . We’re looking at the last six months specifically as Bernie Sanders officially dropped out of the race in mid-April, and Joe Biden was firmly solidified as the Democratic candidate in the next couple of weeks after that, after articles stopped focusing on the end of the primary race.

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