Tue.Feb 14, 2017

Trending Sources

Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers

Spin Sucks

Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. But these efforts can quickly spin out of control. Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand.

Conservative coffee? That’s Black Rifle’s brand

Ron Torossian

For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument.

How to Find Your Dream Job

Spin Sucks

How do you find your dream job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here. The post How to Find Your Dream Job appeared first on Spin Sucks.

What Every Marketing Boss Loves

AirPR

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

B2B 18

FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice

IPR

Download Full Paper (PDF): FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice. Download Infographic: Three Takeaways from Native Advertising Regulation. This paper examines native advertising and the FTC regulations that affect its content. Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements.

Did your design lead to campaign success?

PR Daily

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PR Tips For Crowdfunding Campaigns

ImPRessions - Crenshaw Communications

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 things you can do if you can’t make it to Facebook this month

PR Daily

Executive messaging on social media has never been as important as it is today. That’s why communicators from around the globe are heading to the Facebook Leadership Communications Summit on Feb. 23–24.

How to Make Your Customers Love You (and Your Thought Leadership)

Stern + Associates

What’s the most underrated strategy for bringing in new customers, keeping them loyal and turning them into advocates? Give them thought leadership that makes them love you. Thought leadership tends. The post How to Make Your Customers Love You (and Your Thought Leadership) appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications Thought Leadership client relations customer loyalty

6 techniques for eliciting great stories for business writing

PR Daily

Let me begin by telling you a story. In the 2008 Summer Olympics, Michael Phelps. was churning water in the pool. In one race however, he had a problem. There was moisture inside his goggles. By the third turn in the final lap his goggles were filled with water, and he couldn't see a thing.

Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In

PR News

“No man is an island entire of itself…”John Donne wrote in 1624. Ah, but get that man, or woman, to work and he or she can be positively insular. Large, public companies, midsize firms and tiny operations, to some degree, all find communication between parts of the enterprise to be a challenge. In addition, as you… Continued. The post Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In appeared first on PR News Blog. Internal Communication

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Disney drops YouTube star PewDiePie over anti-Semitic content

PR Daily

Social media influencers can be a boon to an organization looking to reach younger consumers—but they come with a risk. Such is the case with Swedish YouTube star Felix Kjellberg, known to his followers as “PewDiePie.”

Video 14

What is NEWS? A Public Relations MAP.

LTPR

My children recently asked me if “NEWS” was an acronym meaning North , East , West , South , implying that it covers all angles, or information from every cardinal direction. A Google search nullified this pretty quickly, offering grammatical insight that the word “news” represents what is “new.” (And And a rare instance of an English adjective becoming a noun when made plural; perhaps a formation leap from French.). What actually qualifies as “news,” however, is not so straightforward.

7 organizations that are rocking it on Snapchat

PR Daily

Some brands may steer clear of Snapchat because it's more popular with a younger demographic , but that hasn't stopped countless other brands and marketing execs from jumping on board.

Chaos, Capes and the Value of PR Pros

Solo PR Pro

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens, A Tale of Two Cities. Who knew that an opening line written in 1859 would so aptly describe the world today.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

3 ways content marketers can sweep customers off their feet

PR Daily

Whether you love it or hate it, the day of love can be a way to connect with consumers. Valentine’s Day is the first major consumer holiday of the year, making for a great opportunity for organizations to share the love and capitalize on romance-driven content marketing. The U.S.

Similar to PR, Journalism Comes in Different Grades

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary. Others communicate with the finesse of a carnival barker. Most fall somewhere in between. For the sake of discussion, let’s say that 3 percent of the PR population falls into.more.

PR Generalists versus Specialists: which will the future of PR require?

Media Bullseye

Over the past few years, this question—will the PR practice of the future require specialists or generalists—has produced a see-saw of answers.

Medical PR

Online PR Thoughts

Here is a medical PR challenge. How do you convince doctors that a medical procedure isn't effective and to stop doing it? It turns out some physicians and surgeons don't get the message or reject it because they feel they are being effective. Thus, you have areas of the country where certain medical procedures are performed more than anywhere else. This drives up the cost of medicine and doesn't help patients in the long run.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Burger King offers ‘Adults Meal’ for Valentine’s Day

PR Daily

In what is likely a first for the fast-food industry, Burger King is offering an adult-themed Valentine’s Day meal at its restaurants in Israel. Everyone knows that kids meals at fast food joints come with a toy. So does BK’s latest offering, but there’s a twist: The toy in this meal is kinky.

Six Tips to Ease a Reporter’s Workload

Flack Me

Category: Flack Me Summary: Congratulations! Your fabulous public relations strategy, precision targeting and customized pitching have been rewarded with a journalist requesting a client interview. Are you going to cap all that hard work by giving that reporter excellent service – the kind of professionalism you afford to your clients, making him feel loved and pampered? Or will you provide sloppy coordination and communication that ensures he will never want to work with you again?

Four-letter emails storm ‘won’t hurt Brand Becks’

Mark My Words

Last night PR expert Mark Borkowski said: “If you’re being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows that you see on TV, where people play for charity, they still get paid.”

IPR Supports Multinational Communication Conference for Ibero-American Senior Managers

IPR

How is public relations studied and practiced around the globe is a question that always fascinates the scholars and professionals.