Cision

JUNE 8, 2020

Resources to help PR and communications professionals increase the diversity in their communications.

Resources 416

Resources Communications 416

Ronn Torossian

JUNE 8, 2020

Just as the Great Recession created an indelible mark on millennials, so, too, has the effect of the pandemic had on Gen Z (born between 1996 and 2010). That’s the observation of some experts and it’s important because these folks are the largest generation in our history and make up 27% of our population. In […]. The post Gen Z and COVID-19 appeared first on.

Agency 195

Agency Crisis Strategy Marketing 195

Stuart Bruce

JUNE 8, 2020

TikTok’s meteoric rise has accelerated during the lockdown. However, most of the examples I’ve seen of it being used for work purposes have been influencers … © Stuart Bruce - Is TikTok just for kids and fun brands or can corporate PR use it? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Corporate 147

Corporate Brand Branding Examples 147

Cision

JUNE 8, 2020

Yinka Ibukun promoted at Bloomberg News, Michelle Franzen new role at ABC News Radio, and more.

Radio 137

Radio Media Blogging 137

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 8, 2020

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants. As purchasing channels shift during the “new normal,” companies must be prepared to deliver […].

B2C 112

B2C Marketing B2B Company 112

Agility PR Solutions

JUNE 8, 2020

Following an announcement last week, Instagram will soon open up a new influencer revenue stream in the form of IGTV advertisements. With many brand deals drying up in the wake of the coronavirus crisis, the move is sure to come as a relief to countless online content creators. “This has been a trying time, where creators have […]. The post Instagram announces IGTV monetization—what it means to comms pros appeared first on Agility PR Solutions.

Instagram 112

Instagram Advertising Advertising Crisis 112

Awario

JUNE 8, 2020

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users!

Analytics 86

Analytics 86

Agility PR Solutions

JUNE 8, 2020

Your brand is what sets you apart from the competition and helps build your customer base.If customers are unimpressed by the way your company conducts itself, it can have an impact on future business growth. With this in mind, you need to pay attention to how to best manage your business reputation. Most businesses understand […]. The post 4 fundamental tips for managing your business’s reputation appeared first on Agility PR Solutions.

Reputation 105

Reputation Brand Branding Company 105

HMA Public Relations

JUNE 8, 2020

Happpy #MediaMonday! Today's post comes from Sonu Wasu, a multi-media journalist with ABC 15. Click the link to learn more about her! The post #MediaMonday – Sonu Wasu appeared first on HMA Public Relations.

Publicity 80

Publicity Media 80

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JUNE 8, 2020

Providing a great customer experience is hard enough, but quantifying and measuring the results is another challenge altogether. As communicators know, mastering the latter task makes the former so much easier—yet according to new research from customer journey analytics software firm Pointillist, quantifying the ROI of these initiatives is the top CX challenge for the […].

Measurement 78

Measurement Company Brand Branding 78

Culpwrit

JUNE 8, 2020

Recent graduates and students lucky enough to land internships report a wide range of experiences, none as fulfilling as in-person assignments. “I’m just happy to have a job,” a recent grad told me, adding that the position saved her from having to move back home with her parents. “While $15 an hour saved my mental […]. The post Creating Successful Work-From-Home Internships appeared first on culpwrit.

Report 79

Report Internal International 79

Axia PR

JUNE 8, 2020

Use three points to make a pitch that a media professional would love. Pitching stories is one of the key parts to a successful public relations plan. Those that want their stories pitched have the story. However, they need one other key ingredient for success: what the reporters are interested in.

Report 62

Report Pitching Media Publicity 62

Muck Rack

JUNE 8, 2020

How restaurants can use PR as a tool during the COVID-19 crisis

Tools 61

Tools Crisis 61

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

JUNE 8, 2020

Let’s get SMARTER about PR. By now, you’ve probably heard about SMART objectives and using them for PR. We blog about SMART objectives and how to be a SMART communications pro frequently. There’s a movement to add ER to SMART objectives and push for SMARTER objectives, and we love it!

Blogging 62

Blogging Communications How To Measurement 62

Mark My Words

JUNE 8, 2020

The Sun PRINCE Andrew complained that the Jeffrey Epstein saga had become a “constant sore” for himself and his family in the bombshell interview with Newsnight’s Emily Maitlis on November 16. Public relations and crisis consultant Mark Borkowski said about the interview: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown

Interviews 60

Interviews Crisis Publicity 60