Thu.Feb 14, 2019

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5 Tips for Maintaining Media Relationships Under Pressure

ImPRessions - Crenshaw Communications

The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news. We in turn depend on them to generate the coverage that keep our clients happy. Unfortunately, it doesn’t always happen that way.

Media 218
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Small Business PR Campaign Pre-Launch Checklist

Ronn Torossian

Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business. For one thing, you don’t have as much of a cushion for […]. The post Small Business PR Campaign Pre-Launch Checklist appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Words, Phrases and Writing Mistakes to Banish in 2019

PRSay

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Writing inappropriately for the audience is a frequent pitfall, says Wilma Davidson , author of the book “Business Writing: What Works, What Won’t.” Scolding readers or failing to consider their interests turns them off, she says.

Writing 141
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Social media promotions don’t influence millennials—here’s how to reach them

Agility PR Solutions

It should be no surprise that there is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from creative portfolio website Visual Objects. One key difference involves eye-catching visuals. Images are more likely to persuade millennials to click through to businesses’ websites from […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Comms School set to tackle practical communication skills to get ahead in your career

Stephen Waddington

Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us. There’s a gap between what students are taught at college or university and what you need to know to get ahead at work. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director.

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Wishing for a Valentine’s Day Gift for PR

PR News

Since it’s Valentine’s Day, it’s the right time to discuss what we love about PR and marketing. There’s plenty to say. We’re unsure if PR pros love their jobs, but we know they like them. Three editions of PR News’ Salary Survey (2018, 2017, 2016) show the majority of PR pros are “either satisfied” or… Continued.

Survey 91
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Six tips for marketers on how to host a successful influencer relations event

Agility PR Solutions

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta. But that was no restaurant at the invitation-only soirée at Quincy Street. In fact, our PR […].

How To 93
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5 Digital Marketing Solutions That Will Take Your Results to the Next Level

Brand24

Check out the 5 digital marketing solutions that will help you gain a competitive edge over your business rivals.

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Top publications and articles for January, according to journalists

Muck Rack

Top publications and articles for January, according to journalists

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Mitigating Adverse Childhood Events

Scott Public Relations

The pre-schoolers seem to get smaller and cuter every year, their faces glowing, and eyes wide gazing at the strangers who have come to hear them sing. The middle-schoolers look and act even more mature than last year. Every grade is smartly dressed in school uniforms, organized, and obedient to their teachers’ whispered promptings. The Christmas songs are heart-warming – the same songs that the audience sung years ago, in other churches far away.

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Arizona: America’s Valentine!

HMA Public Relations

Whether you love it, like it or want to run away and hide from it… it’s Valentine’s Day! And we in the Arizona desert have another […]. The post Arizona: America’s Valentine! appeared first on HMA Public Relations.

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Mitigating Adverse Childhood Events

Scott Public Relations

The pre-schoolers seem to get smaller and cuter every year, their faces glowing, and eyes wide gazing at the strangers who have come to hear them sing. The middle-schoolers look and act even more mature than last year. Every grade is smartly dressed in school uniforms, organized, and obedient to their teachers’ whispered promptings. The Christmas songs are heart-warming – the same songs that the audience sung years ago, in other churches far away.

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Bezos Flips Script on National Enquirer

David PR Group

In the 1996 movie Ransom , Mel Gibson stars as an executive whose son is kidnapped by a bad guy played by Gary Sinise. The boy is held for ransom, and in the movie’s most famous scene, Gibson appears on the local news and pours $2 million in cash onto the anchor desk. He then says: This is your ransom. Two million dollars in unmarked bills, just like you wanted.

Local 57
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.