Cision
DECEMBER 22, 2016
In a global environment, every word matters – – and must be catered to each language, platform and culture intentionally. Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace.
Steve Barrett on PR
DECEMBER 22, 2016
Noone will forget 2016 in a hurry, on so many levels. But what lessons should the communications sector take from a turbulent 12 months and how is the political and business landscape going to shake out in 2017?
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Communications Conversations
DECEMBER 22, 2016
ICYMI: Renowned YouTuber, Casey Neistat blew everyone’s minds earlier this week when he released the following video: It already has 3.9 million views as of 6:50 p.m. on Wed., Dec. 21. It’s the result of a partnership between Neistat and Samsung. And, I believe it represents the future of content. Because this is what it’s going to take to get attention and cut through the massive clutter in 2017 and beyond.
Waxing UnLyrical
DECEMBER 22, 2016
Last week I talked to you about doing something a little more practical than simply coming up with your “three words” et al. Several of you wrote in, telling me what a chord it touched in you. Thank you so much for that. I truly appreciate the time you took to reply. I’m heading out for the holidays, but before I go, I have two gifts for you.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
wiredPRworks
DECEMBER 22, 2016
What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. Here’s a quick snapshot of the most common marketing trends mentioned: Video marketing (live streaming). Marketing automation.
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