Mon.Dec 11, 2017

How to Write a Press Release That Converts

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Nassar Sentenced to 60 Years

Ron Torossian

He spent most of his adult career treating the elite athletes of the US Olympic Gymnastics team, now it appears physician Larry Nassar will spend the rest of his life in prison.

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Influencer marketing lessons from a 6-year-old YouTube star

PR Daily

Influencer marketing is a huge, young phenomenon—in more ways than one. Many were gobsmacked to learn that a 6-year-old kid named Ryan has made Forbes’ list by reviewing toys in YouTube videos.

Boyega Star on The Rise With Last Jedi

Ron Torossian

When he was cast as the renegade Storm Trooper “Finn” in Star Wars: The Force Awakens, John Boyega was a relative stranger to movie fans. Now, as one of the next generation of Star Wars heroes, his “Finn” is playing alongside timeless characters like Han Solo and Luke Skywalker.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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PR Rock Stars: UnitedHealth Group’s Kendra Klemme

Communications Conversations

I first met Kendra Klemme six years ago. We were introduced by a mutual friend. Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years.

What you need to know about media-monitoring platforms

Axia PR

4 steps to help you choose the best media-monitoring platform. Capturing media clips to share with clients is one way a public relations firm shows its success. What many PR firms struggle with is capturing all the media mentions for its clients. No media-monitoring service can capture every media clip or media mention. Some platforms can’t access certain sites, while Google Alerts may capture a clip before the provider.

#MediaMonday – Madison Rutherford

HMA Public Relations

As the editor of both The College Times and The College Beat, our #MediaMonday feature, Madison Rutherford, reports on all things student life! Click below for more]. The post #MediaMonday – Madison Rutherford appeared first on HMA Public Relations. Featured Media Monday College Magazine Golden Gate Express Inspirare Journalist Madison Rutherford MediaMonday News Editor SFBay SFWeekly The College Beat The Huffington Post Times Media Group The College Times

Comms pros react to death of Max Clifford

Mark My Words

PR Week, 11th December 2017. PR professionals reacting to the death of Max Clifford have distanced him from the comms industry, providing scathing testimony about the former publicist who died in the middle of a prison sentence for sex offences. Read Full Story here. Mark Comments

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 PR Lessons from Disney’s ‘Coco'

Flack Me

Category: Flack Me Summary: “Coco” should be required viewing for any professional communicator looking to engage the U.S. Hispanic population. It masterfully pulls back the curtain on the Latino family dynamics

From rags to riches and back again and the arch schemer – a PR man’s view of Max Clifford

Mark My Words

The Drum, 11th December 2017. In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any student studying the history of public relations now, one common theme can be tracked; those who manipulate the zeitgeist of any media of age understand the need to feed the “herd’s” insatiable appetite for celebrity.

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5 easy steps to grab media coverage

PR Daily

So, you’re a start-up, or a small operation. Maybe you just don’t have the big PR budget, yet; or you are working on proving ROI to the budget hawks in your organization. You know media coverage would be a boon to your bottom line, but you aren’t ready for a huge investment. What can you do?

Shamed PR man Max Clifford dies after collapse in prison

Mark My Words

The Times, 11th December 2017. Max Clifford, the mastermind the of kiss-and-tell sex scandal, has died in what a fellow publicist described as “the end of a very dubious legend”. The public relations man, who was 74, died today at a hospital in Cambridgeshire near Littlehey Prison, where he had been serving an eight-year sentence for sex offences. He died after a heart attack. Read full article. Mark Comments

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

How communicators can get ready for artificial intelligence

PR Daily

Chalk it up to the hype surrounding features such as “Blade Runner” or “Mr. Robot,” but it seems American consumers stand ready to embrace artificial intelligence. In the U.S.,

Shamed PR man Max Clifford dies after collapse in prison

Mark My Words

The Times, 10th December 2017. Mark Borkowski , a PR agent and brand consultant, said: “I think he was preparing to come back into business. He was having meetings [with clients] in prison.” The Ministry of Justice confirmed Clifford’s death in a statement, in which it said there would be an investigation by the Prisons & Probation. Read full article here. Mark Comments

15 superb blogs and websites for PR pros to follow

PR Daily

Staying apprised of industry trends can seem daunting. Consider this: What’s on your to-do list today? Measuring the performance of your latest campaign? Writing and customizing pitches? Updating your media lists? Repurposing content?

5 ways pitching the media is like a first date

PR Daily

PR pros who have their eyes on media coverage know they must properly court journalists and editors. Though romance isn’t involved, the process of pitching and building professional relationships with members of the news media is a lot like dating. In order to successfully land your story, you have to impress—and avoid bad behaviors. These common dating foibles can decrease your chances of a callback or second meeting—both in matters of the heart and in PR: 1. You aren’t listening. via GIPHY.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Was your campaign the best in your industry?

PR Daily