Ronn Torossian

DECEMBER 11, 2017

He spent most of his adult career treating the elite athletes of the US Olympic Gymnastics team, now it appears physician Larry Nassar will spend the rest of his life in prison. Nassar, who has been accused by several former US Olympic athletes of sexual abuse, was sentenced to 60 years in prison for being caught in possession of thousands of images of child pornography.

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Prowly

DECEMBER 11, 2017

Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018? These guys know already: The post PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

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Marketing 162

Ronn Torossian

DECEMBER 11, 2017

When he was cast as the renegade Storm Trooper “Finn” in Star Wars: The Force Awakens, John Boyega was a relative stranger to movie fans. Now, as one of the next generation of Star Wars heroes, his “Finn” is playing alongside timeless characters like Han Solo and Luke Skywalker. But, in many ways, the superstardom he now carries still hasn’t quite set in.

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Mark My Words

DECEMBER 11, 2017

The Drum, 11th December 2017. In the not too distant future when a dogged eared text book on fame is read by a cultural historian referencing the impact of Max Clifford. From that they will ponder on one long chapter. For any student studying the history of public relations now, one common theme can be tracked; those who manipulate the zeitgeist of any media of age understand the need to feed the “herd’s” insatiable appetite for celebrity.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

DECEMBER 11, 2017

I first met Kendra Klemme six years ago. We were introduced by a mutual friend. Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years. I say luckily because I could tell right away in meeting Kendra was the type of person I wanted to remain friends with (client or no client).

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Offleash

DECEMBER 11, 2017

What’s in a name? A lot, actually, as we’ve learned during our agency’s renaming exercise. When a company chooses a name, it’s not merely deciding what to call itself but it’s making a statement – about its self-image, culture, values, aspirations and the qualities it hopes to project to the market. It’s equally a branding exercise and an emotional one, like naming a child.

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Axia PR

DECEMBER 11, 2017

4 steps to help you choose the best media-monitoring platform. Capturing media clips to share with clients is one way a public relations firm shows its success. What many PR firms struggle with is capturing all the media mentions for its clients. No media-monitoring service can capture every media clip or media mention. Some platforms can’t access certain sites, while Google Alerts may capture a clip before the provider.

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Karen Freberg

DECEMBER 11, 2017

There always seems to be a new term or group of audience members that are taking the spotlight away from others. First it was bloggers. Then it became influencers and creators. Now, what we are seeing now and as we head to 2018, it is micro-influencers. You may be asking yourself, who are micro-influencers? This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year.

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HMA Public Relations

DECEMBER 11, 2017

As the editor of both The College Times and The College Beat, our #MediaMonday feature, Madison Rutherford, reports on all things student life! [Click below for more]. The post #MediaMonday – Madison Rutherford appeared first on HMA Public Relations.

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Communications

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the four key elements to write a press release that converts: The news announcement.

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Writing How To Infographics Pinterest 293

Mark My Words

DECEMBER 11, 2017

PR Week, 11th December 2017. PR professionals reacting to the death of Max Clifford have distanced him from the comms industry, providing scathing testimony about the former publicist who died in the middle of a prison sentence for sex offences. Read Full Story here.

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Mark My Words

DECEMBER 11, 2017

The Times, 11th December 2017. Max Clifford, the mastermind the of kiss-and-tell sex scandal, has died in what a fellow publicist described as “the end of a very dubious legend”. The public relations man, who was 74, died today at a hospital in Cambridgeshire near Littlehey Prison, where he had been serving an eight-year sentence for sex offences. He died after a heart attack.

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