Mon.Feb 05, 2024

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The Most Important KPIs to Consider in Corporate Communications

Ronn Torossian

In today’s digital landscape, effective corporate communications is no longer a luxury, but a basic requirement. With countless channels and metrics, it’s crucial to identify the key performance indicators (KPIs) that truly matter. These guiding lights illuminate the path to building brand awareness, fostering engagement, and ultimately, driving business success.

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A Deep Dive into Our Social Listening Methodology – How Onclusive Analyzes the 2024 US Election

Onclusive

In the dynamic landscape of modern elections, understanding public sentiment is a key factor in shaping political narratives. In our quest to unravel the intricate web of the 2024 US Election, we conducted a comprehensive Media Impact Analysis of digital, broadcast media and social media. This blog post provides an in-depth exploration of our social listening insights, focusing on the methodology and key segments.

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Reach vs. impressions: Which metric is more important to track?

Agility PR Solutions

For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having. Yet, at the same time, knowing how well you are performing is crucial […] The post Reach vs. impressions: Which metric is more important to track?

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How to Design a Press Release (w/ Tips & Examples)

Prowly

Press releases are usually all about writing. However, a different – design focused – approach sheds light on some game-changing aspects. It can seriously improve your press release efficiency. When you notice all press release design decisions you (often unconsciously) make, you’ll definitely upgrade your workflow. Add press release templates to the mix, and expect […] The post How to Design a Press Release (w/ Tips & Examples) appeared first on Prowly Blog.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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9 ways to use AI tools to improve your brand performance

Agility PR Solutions

AI is the driving force behind the latest rapid growth in the world of marketing. It allows businesses to boost their ROI, personalize their content, and understand their target audience better. Here are 9 ways you can use them to improve your brand performance. Thе importancе of AI markеting tools Thе world of markеting is […] The post 9 ways to use AI tools to improve your brand performance appeared first on Agility PR Solutions.

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The latest critical component of the customer journey: Customer onboarding

Agility PR Solutions

The customer journey is made up of multiple touchpoints, and the experience at each one must meet or exceed expectations for brands and marketers to be able to move possible buyers along to the next one. A lot of attention lately has been given to the post-purchase stage, where many customers have faced the most […] The post The latest critical component of the customer journey: Customer onboarding appeared first on Agility PR Solutions.

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The 2024 Media Landscape Report is here

Medianet Australia

Generative AI was a major focus of the 2024 Medianet Australian Media Landscape Report released today - with a sense of journalists being highly concerned about what it could mean for the quality of their work and their livelihoods.

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Skills crisis is becoming Green Transition’s biggest obstacle: Just 3 percent of companies in world’s top business hubs have the skills needed

Agility PR Solutions

For brands and businesses to effectively tackle the planet’s climate crisis—or even make a difference—setting carbon-neutral and sustainability goals is just the tip of the iceberg. These initiatives can only be moved forward by highly-skilled individuals—and those skills are few and far between at almost every company in the world’s busiest business hubs, reveals new […] The post Skills crisis is becoming Green Transition’s biggest obstacle: Just 3 percent of companies in world’s to

Crisis 101
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These days, it’s not uncommon for corporate entities to issue apologies and admit mistakes

Mark My Words

These days, it’s not uncommon for corporate entities to issue apologies and admit mistakes, but the statement from Fujitsu’s European boss, Paul Patterson, is significant. It explicitly acknowledges their involvement in errors and their impact on innocent individuals. This could be considered a notable ‘mea culpa’ in the context of corporate PR.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Email Vs.Text Marketing – Which is Better for Parents?

5W PR

Reaching parents effectively as an audience requires understanding their unique demands and digital habits. Two prominent strategies are email and text marketing, each with its own set of strengths and weaknesses. The better option depends on each channel and what aligns best with the parenting brand’s goals and audience. Ultimately, the best approach will depend on the specific goals and target audience of the company.

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My 3 Non-Negotiables for Peak Performance in Work and Life

Inbound PR

Many people ask me how I remain this productive in a job that's full of last-minute urgencies and constant changes? My answer is simple, I have three non-negotiables to keep a high performance at work and in my private life and they have nothing to do with work itself. All three are about something very foundational - my body and ensuring it functions at its peak.

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How Americans are Using Social Media

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed how Americans of different ages use social media platforms. A survey of 5,733 U.S. adults was conducted from May 19 – Sept. 15, 2023. Key findings include:1.

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Leveraging AI in Public Relations: A Game-Changer for Startups and Leaders

Landis PR

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Photo courtesy of Pixabay 1. Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. It’s not just about creating buzz; it’s about strategic communication that connects with your target audience.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How AI Will Impact Business in 2024?

Institute for Public Relations

This summary is provided by the IPR Digital Media Research Center PwC analyzed how artificial intelligence (AI) will change how business is conducted in 2024. A survey of 1,026 U.S. executives was conducted from Aug. 16 – Sept. 13, 2023. Key findings include: 1.) 73% of U.S. companies have already adopted AI in “at least some” … Continue reading How AI Will Impact Business in 2024?

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Navigating Change for Communications in 2024

Institute for Public Relations

PRWeek and Cision explored the evolution of the communications industry including changes to budgets and digital strategy. An online survey of 427 senior-level communication professionals was conducted in the U.S., Canada, France, Germany, Sweden, U.K., Australia, China, Hong Kong, and Singapore from Sept. 5 – Oct. 12, 2023.