Ronn Torossian
MARCH 12, 2018
Coca-Cola is already a well-known global brand. The soft drink company has promoted its line of soft drinks far and wide. Now, though, Coke is trying something a little bit different. Instead of a sugar and caffeine high, Coke is sharing a different kind of buzz… at least in Japan. The soft drink company says it plans to launch an alcoholic beverage in Japan later this year.
Shift Communications
MARCH 12, 2018
I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it.
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Critical Mention
MARCH 12, 2018
Ah, the Ides of March are upon us. The date of March 15 carries a doomsday connotation, ever since Shakespeare penned the phrase, “Beware the ides of March,” in his classic play Julius Caesar. While we needn’t fear this date, in the spirit of the “Ides of March,” let’s look at some common PR pitfalls that can doom your efforts. 1. Failing to plan ahead.
5W PR
MARCH 12, 2018
By: Jacolyn, Account Director. To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one silo of the industry to achieve campaign success. This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overa
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
MARCH 12, 2018
There’s been an awful lot of hand-wringing about Facebook lately. Edison Research released a report last week claiming Facebook usage was down–for the first time ever–from 67% to 62%. What’s more, Facebook usage among the coveted 12-34 segment was down from 79% in 2017 to 67% in 2018. According to a recent BuzzSumo report , social sharing has been cut in half since 2015.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
MARCH 12, 2018
4 ways to ensure your public relations is working. A banana is more than a tasty addition to your cereal. It’s a perfect metaphor for what makes successful public relations.
HMA Public Relations
MARCH 12, 2018
Today’s #MediaMonday comes to us from Erisa Nakano, a senior real-time editor at ABC15 and fellow Cronkite grad. The post #MediaMonday – Erisa Nakano appeared first on HMA Public Relations.
PR Fuel
MARCH 12, 2018
As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. In fact, it could be as short as one page. A simple action plan lays out the goals for your company, your target audience, and where you plan to focus your efforts.
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