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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. Media monitoring is a must-have for successful PR and communications professionals.

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TCIP #044 – Organization Fined $1.1 Million for Emailing Canadians (CASL) with Maanit Zemel

Melissa Agnes

Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood. Download this file (right-click and choose “save as”). Tips for developing a CASL Compliance Policy.

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Inside Podcast Promotion

Marketwired

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239
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Tips for building strategic relationships

Public Relations Sydney

These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on.

Local 90
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Spin Doesn’t Suck- A PRBC Book Review

PR Breakfast Club

When I was given the opportunity to review the book, “ Spin Sucks: Communication and Reputation Management in the Digital Age ,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich , I was excited. Having seen this first hand (in television, radio, and PR), I was intrigued to read how Gini felt. It’s that good.

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Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

Miss out on a media mention and your brand reputation can suffer a damaging blow. I then went into PR Newswire’s monitoring platform and searched for the same phrase over a 24-hour period and saw more than 300 media mentions from online, print, TV and radio sources. Moreover, that opinion can turn on a dime. Source: Google Alerts.

Brand 40