Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. Meltwater acquires social media influencer platform. The price tag was $17.8 Talkwalker adds podcast monitoring. Talkwalker added podcast monitoring to its media monitoring platform.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Agility was a media database owned by PR Newswire. Notified said it can now monitor brand mentions on TikTok. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

Cision

OCTOBER 31, 2017

Additionally, website analytics, while valuable for linking earned media to incoming leads, doesn’t explore how a specific news story affected the buying cycle. Want to know how to drive revenue growth with earned media measurement? Download our white paper. Tools for tracking and tagging inputs and outputs.

Measurement 222

Measurement System Data Analysis 222

The Resolution Blog

APRIL 23, 2018

It can be a simple lists of coverage, noting details such as headline, date, source name, URL, campaign name, media type (national / regional trade). Coverage clip and media analyst Steph Bridgman. Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights.

Data 120

Data Measurement Examples Tools 120

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

PR 20/20

JULY 24, 2018

Tracks and monitors all campaigns. What if we told you this software could give you six hours back per week— on just one single manual task (social media management)? Or, workflows help you automate lead nurturing and internal tasks. Social media (publishing, monitoring, reporting). Automates manual workflows.

Marketing 40

Marketing Data Software Social Media 40

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Media relations. Seems pretty thorough.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40