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Why a business case may be the missing key to securing your PR budget

Onclusive

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195
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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Write the book.

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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge.

Twitter 70
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What Does PR Stand For?

PR Fuel

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. This is a one-or-two page document that highlights something new or different your company is doing. PR vs. Marketing. Earned Media.

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What Are the Essential Elements of a Press Release?

PR Fuel

About 14% of small businesses fail due to poor marketing. If you want to set your business up for success, you need to learn how to write a press release. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish. New product launches.

Writing 52
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Defining Your PR Goals for your Brand Campaign

Mora Communications

Write your targets, goals and intents. Targeting a particular market sector. Targeting a particular market sector. Establishing a new business or product launch. Make it a living, breathing document. . List what you’re hoping to achieve from your media relations campaign. Increasing sales. Set timelines.

Brand 66
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Brainstorming for One

Solo PR Pro

The trunk is the core idea—growing the business, launching a product, or whatever the goal or desired outcome. budget, resources, marketing, timeline. You are planning the launch of a new product for a client and set up a mindmap to think through and organize the initiative. Here is an example.