Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

NOVEMBER 9, 2021

These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Another new PR tech player. Have an interesting announcement from a PR technology vendor?

Software 94

Software Banking Technology Data 94

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Product Launch The headline on this press release focuses on the company and what it means for the industry (education usage surges). If you plan to pitch using email, check out our email outreach templates. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Burrelles Fresh Ideas

JUNE 13, 2023

For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40