Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

5W PR

DECEMBER 5, 2018

This not only improves the reputation of the brand in the long-term, but it also means that the company can reduce its chance of wasting crucial marketing budget. Businesses should speak to their PR teams about what they can do to improve their reputation by getting consumers involved with their go-to-market and product development strategy.

Consumer 74

Consumer Publicity Marketing How To 74

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. In other words: The intranet is the organisation’s central nervous system.

System 52

System Employee Meeting Internal 52

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? But I actually think that a growing generosity of inspiration is happening across sectors.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. 6: Carrie Morgan (Phoenix, Arizona, US) Carrie is an author, digital PR, consultant, speaker, and blogger. Five book recommendations. My new deep work routine.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JANUARY 30, 2015

You can download the full infographic of the 15 skills here. 34% of companies say they can’t find people with the right digital skill. SF: Online Reputation Management. Reputation Management has always been a core PR function. Reputation Management will become part of risk management.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100