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How to Create a Media Kit

5W PR

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Pricing: Free, $38/mo Personal plan 5.

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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Pricing: Free, $38/mo Personal plan 5.

Tools 71
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Pricing: Free, $38/mo Personal plan 5.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

The traditional definition of a press release has been replaced by a new definition. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Write like your intended audience talks. Sometimes the adventurous, the forward-thinking, and the bold win the day.

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