Data-Driven PR Internal Marketing Pitching 
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation. Today, PR strategy is often informed by data insights. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!
Onclusive
SEPTEMBER 13, 2017
In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Hoyt Organization
SEPTEMBER 8, 2023
This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace. As a result, PR pros must develop skills in data analytics. PR pros began tapping into this trend by creating personalized pitches.
Shift Communications
SEPTEMBER 18, 2017
However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Don’t make research a sales pitch.
The Proactive Report
DECEMBER 27, 2017
Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.
Shift Communications
AUGUST 8, 2016
The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. Sales Pitches. Vice President, Marketing Technology.
Expert insights. Personalized for you.
212 
Let's personalize your content