Data-Driven PR Infographics Social Media Tools 
Onclusive
SEPTEMBER 13, 2017
1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.
Newsfile
JANUARY 24, 2024
The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.
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Newsfile
JANUARY 30, 2024
Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. In particular, short form videos are booming in PR trends.
Shift Communications
DECEMBER 18, 2014
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
Shift Communications
DECEMBER 27, 2016
Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar. Social listening is also a great method for coming up with fresh ideas that will resonate with a specific target audience. Quality data may already exist.
Shift Communications
APRIL 2, 2015
The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Get to know them!
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