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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? In a word, no.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

PR is now being fueled by the omnipresence of digital content. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is a powerful driver of top of funnel sales leads.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas. Eapen, Daniel J.

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Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. They’re beloved among PRs because they’re quick and affordable. See our earlier post for more on how to make surveys work for PR.