Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

SEPTEMBER 25, 2017

There was a dependency we didn’t forecast that we should have known about; we certainly have weather data for the last 50 years and could have built models for a cold summer, an average summer, and a hot summer. Insufficient Engineering. The fourth circumstance in which predictive analytics go awry is in insufficient engineering.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

NOVEMBER 17, 2017

The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. How Does Predictive Analytics Apply to PR? A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan.

eBook 104

eBook Analytics Data Software 104

Shift Communications

DECEMBER 16, 2015

Last but not least, want to get search engine data inside Google Analytics? This can come in handy when start to determine which part of your social strategy needs attention. Connecting Google Search Console. You can tell what people are searching for to land on the pages on your website.

Analytics 60

Analytics Google Data Engineering 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88

Trends Data SEO Consumer 88