Shift Communications
JANUARY 30, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Deirdre Breakenridge
NOVEMBER 16, 2016
This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. You can’t argue with the data. What is it?
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Shift Communications
DECEMBER 26, 2016
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Here’s a quick overview of how each can help support your PR program. Casey Egan. Marketing Analyst.
Onclusive
MAY 10, 2017
For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. In the end, working in PR can be as challenging as it is rewarding.
Deirdre Breakenridge
FEBRUARY 13, 2017
A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.
Shift Communications
SEPTEMBER 25, 2017
There was a dependency we didn’t forecast that we should have known about; we certainly have weather data for the last 50 years and could have built models for a cold summer, an average summer, and a hot summer. Insufficient Engineering. The fourth circumstance in which predictive analytics go awry is in insufficient engineering.
Shift Communications
DECEMBER 4, 2017
The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. This trend will only accelerate as search engines become ever more intelligent. Part 5: Social Media.
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