Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 5: Social Media.

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Shift Communications

SEPTEMBER 25, 2017

There was a dependency we didn’t forecast that we should have known about; we certainly have weather data for the last 50 years and could have built models for a cold summer, an average summer, and a hot summer. Insufficient Engineering. The fourth circumstance in which predictive analytics go awry is in insufficient engineering.

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Shift Communications

NOVEMBER 17, 2017

The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. How Does Predictive Analytics Apply to PR? A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. Lisa Zanchi. Marketing Analyst.

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Shift Communications

DECEMBER 16, 2015

Last but not least, want to get search engine data inside Google Analytics? The post 3 Google Analytics Issues to Correct for Better Data appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Connecting Google Search Console. Chel Wolverton. Integrated Services.

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5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

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Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You’ve heard the Silicon coined term “10x Engineer.” You’ve heard the Silicon coined term “10x Engineer.” Account Manager, Marketing Technology. Easy, right?

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