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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Thinking about adopting Google Alerts as part of your PR strategy? Google Alerts is a free online service provided by Google. However, it does not track social media posts. What Is Google Alerts?

Google 81
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The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. It’s not a bad take. How is public relations defined?

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5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

Check out the list below, and how you can apply each to your 2019 marketing strategy. While this idea isn’t exactly new for 2019, CMO.com predicts that marketing teams will put a heavier focus and work on building out true strategies around ABM in 2019. Live streaming events, Q&As or product launch.

Trends 57
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How to Prepare a PR Crisis Plan

Prohibition

Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62
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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR?

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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. This team should include representatives from various departments such as PR, legal, engineering, and customer service.