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The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. This is crucial for understanding what topics are important to your many stakeholder groups. But with social listening you can get a true, real-time view of brand perception.

Strategy 370
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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Be clear and concise.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Then, based on the output, you can customize your requests from there. Eapen, Daniel J.

Trends 105
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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? But just 2% said “always.”.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships.

Marketing 196