Cision
MAY 18, 2015
Influencer detection and customer relationship management. According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently.
Barokas
FEBRUARY 5, 2019
Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. The first is the obvious resource strain.
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Solo PR Pro
AUGUST 2, 2016
With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. The changes to and challenges in journalism continue — how to best leverage that?
Solo PR Pro
AUGUST 2, 2016
With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. The changes to and challenges in journalism continue — how to best leverage that?
NewsWhip
JUNE 10, 2021
Reputation risk vs. enterprise risk | Jump to text. It comes down to every customer service interaction. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Benefits of a framework for managing risk & examples | Jump to text. Chris: Yeah, absolutely.
PR 20/20
SEPTEMBER 17, 2019
Media and journalism. Enterprise and workplace. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Topically, this event covers a lot of ground. Experiential storytelling. Professional development. Tech industry.
Cision
OCTOBER 16, 2017
It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .
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