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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Good PR and great customer service have never been more intertwined. A business can spend millions on brand reputation and community service. It may invest heavily in customer service and response.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170
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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. I sent him a list of questions about how Jack uses social media–here are his responses.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. Then the last piece, although important, is the media.”. People want to know.

Crisis 60
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What Is Crisis Management And Why Its Important?

Prohibition

You will also have to pay for things such as insurance deductibles and additional security. Further, the same study found that customers who have had a bad experience with a product or service are significantly less loyal than those that haven’t. Problems on social media. Social media is a double-edged sword.

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Procuring tech for construction

Practical Law Construction

CIS General Insurance Ltd v IBM United Kingdom Ltd was a claim for wrongful termination and wasted costs following an unsuccessful technology project that was abandoned before completion. The risk of a data breach could have profound consequences for your employees. Continued failure gives rise to remedies on the part of the customer.