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The Top 10 PR Strategies for B2B

Doctor Spin

Reputation. Reputation plays a huge role in public relations for B2B. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. By creating a positive image in the eyes of the public, B2B organisations can attract more customers and generate more leads.

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The Top 10 PR Strategies for Small Businesses

Doctor Spin

ReputationReputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Once the bylined article is published, don’t forget to promote it on social channels.

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40+ Blogs Marketers Should Be Following

PR 20/20

Sign up for free ebooks, webinars, and other resources (i.e., Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content. a free marketing course).

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Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

That nothing they say will hurt their and the brand’s reputation. Quality customer service builds brand loyalty, but what about service that goes above and beyond? Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This is dangerous in two ways.

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Create surveys.