5W PR
APRIL 18, 2022
Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Reputation Management.
The Proactive Report
FEBRUARY 17, 2023
In a world where brand loyalty is no longer guaranteed, companies must work to build brand trust in order to establish long-term relationships with their customers. Brand affinity refers to the emotional connection that consumers have with a brand. What is the difference between brand affinity and trust?
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Rock the Status Quo
JANUARY 22, 2015
Remember that “blog” refers to your entire compilation of posts – and “post” refers to a single blog post within your overall blog. If you are on a social media platform – respond to customers when they post on your page. It also fosters a lack of trust and customer service issues.
5W PR
JULY 15, 2020
A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions.
Buzzstream
JANUARY 5, 2024
Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. For instance, you can connect with someone on LinkedIn, mentioned something unique in the connection message, and then email them and reference the same thing.
Buzzstream
FEBRUARY 9, 2024
Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.
Sword and the Script
JULY 2, 2019
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.
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