5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

The Proactive Report

FEBRUARY 17, 2023

In a world where brand loyalty is no longer guaranteed, companies must work to build brand trust in order to establish long-term relationships with their customers. Brand affinity refers to the emotional connection that consumers have with a brand. Finally, companies must be proactive in addressing customer feedback and concerns.

Brand 130

Brand Branding Ethics Engineering 130

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. If you aren’t a robot, it will display the email address!

How To 83

How To LinkedIn Tools Google 83

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

How To 176

How To Media Guidelines Pitching 176