Beyond PR

JANUARY 16, 2018

Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . Leverage Social Data to Craft More Effective Campaigns And Better Engage Your Target Audience.

Data 70

Data Retail How To Sports 70

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Influencers rival traditional media in almost every category apart from mainstream news as a powerful intermediary for engaging with publics. Media relations is making way for influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team.

Company 136

Company Interviews Reputation Privacy 136

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. That reduced the data set by half, but 150 is still an acceptable amount of data to analyze under the circumstances, as it happened, the data didn’t change all that much.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. Much to their credit, Disqus has also seized the opportunity to invest in its product.

Tools 60

Tools Pinterest Marketing Media 60

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. Press releases can take many forms depending on the news you are announcing. However, not all product or brand releases warrant a press release. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62