Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. A ll forms of healthcare continue during this worldwide crisis. Media train and test new spokespersons. Here we are almost two years later. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Rock the Status Quo

DECEMBER 11, 2014

After all, media relationships are a major part of the value we bring, no matter how many clients come and go. Mine actually happened this year, when I lost a great Wall Street Journal opportunity for legal reasons. What’s your favorite story of a great placement you’ve landed that blew up? It was very disappointing!

Interviews 174

Interviews Real Estate Media Pitching 174

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. Wall Street Journal – Reduce Stress at Work. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

Waxing UnLyrical

SEPTEMBER 2, 2011

Among other things, we: work with executives to help navigate crisis situations. media train and coach spokespersons. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online.

Publicity 79

Publicity Media Training Conference Journalism 79

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. New episodes are available every Wednesday.

Pitching 100

Pitching Interviews Trends Journalism 100

Bad Pitch Blog

NOVEMBER 29, 2009

Seeking experience with crisis management…” ? I organized a crisis management strategy for senior executives and prepared our CEO to respond to inquiries during a [vaguely named] crisis situation, which resulted in favorable coverage and praise from shareholders… ? Has successfully secured media placements…” ?

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. It has transcended the training of spokespersons to bridge away from reporters’ prickly questions. When Journalism Fails to Deliver (May 2016).

Journalism 28

Journalism Guidelines Government Training 28