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The Top 10 PR Disasters in 2021

Prohibition

A truly great example of taking a potential PR crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health.

Crisis 146
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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. While building her client list and personal network, Susan reconnected with a former high school classmate, who was the PR director for the Chicago O’Hare Hotel at the time.

Meeting 91
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The Top 10 PR Disasters in 2021

Prohibition

A truly great example of taking a potential crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health.

Crisis 62
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Mental health and coronavirus: Media coverage and brand initiatives

NewsWhip

These included mental health broadly, how COVID-19 has impacted mental health conversations, and who has been stepping up to help people with their mental wellbeing in a time of crisis. . Let’s begin with the broad narratives. . Mental health and coronavirus engagement. Helping mental wellbeing during COVID-19 .

Brand 142
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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

We discussed this project quite often with my unforgettable friend and mentor late Dimi Panitsa, who at the time often dropped over for dinner to our small apartment downtown Sofia.Dimi had a sharp nose for everything related to journalism and encouraged me in moderation as he thought that I won’t tackle the project marketwise.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Lochte was clearly unprepared for this crisis, as evidenced by the stumbling words he used as the debacle deepened, “I over-exaggerated.”

Crisis 48
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Maxim Behar in the business podcast "What Money Can Do"

Maxim Behar

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. In general, after the 2008 crisis.