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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Photo by almir1968/iStock / Getty Images.

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Behind the Headlines With Ted Meyer

Cision

In times of crisis, are you able to think on your feet? I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. What are some of the biggest PR challenges financial companies face? Read the newspaper – the whole newspaper.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. The cultural impact was huge, yet the United crisis also shows business resilience.

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Future of PR: 2020 edition

Stephen Waddington

has been exploring in her work on women in journalism. If you work in issues and crisis it can be especially acute. Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.” It’s a theme that Topi?

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By I’d like to believe, PR agencies that specialized in crisis communications can identify here. Then the economy changed. They can’t get into legal, right?

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs.

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