Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Talk to Customers & Employees. When money’s coming in, we’re happy.

Brand 231

Brand Branding Employee Data 231

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. Trying to communicate a crisis without a plan is like trying to float a boat with holes.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. The motion was “You don’t need compliance rules when your employees have social media.” c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. If you work in issues and crisis it can be especially acute. It’s a contradiction that Edelman suggests is contributing to a rise in activism among business leaders, employees and the public. What we do 5.

Government 103

Government Education Print Ethics 103

Beyond PR

JULY 28, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Talk to Customers & Employees. When money’s coming in, we’re happy.

Employee 80

Employee Journalism Data Technology 80

Stuart Bruce

JULY 23, 2017

The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications.

Social Media 68

Social Media Media Customer Service Corporate 68

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. She resented it because it put her – an employee – in the crossfire of a rightfully upset parent, but left her few options to deal with it. It is High Time to Regulate Airline Customer Service.

Airlines 60

Airlines Travel Customer Service Crisis 60