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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Local economy is not as bad as it may look based on just the indicators. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 107
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Become a Weather-Ready Nation Ambassador with the National Weather Service

Melissa Agnes

Note from Melissa: As promised on this week’s episode of The Crisis Intelligence Podcast , here is more information on the National Weather Service’s Weather-Ready Nation Ambassador Program. Listen to episode #032: The National Weather Service’s crisis communication strategy with Daniel Noah. More information.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Download our free Path to PR Agency Leadership tip sheet. Networking Opportunities — connecting with others through interactions with clients, journalists, influencers, and other PR professionals.

Agency 89
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Behind the Headlines With Caroline Michaud

Cision

Have you ever had to deal with a major brand crisis for any of your clients? You are going to jinx me here, but, *knock on wood*, none of our clients have experienced a major brand crisis during our time working with them. How did you handle it? . If I could master one skill I do not currently have, it would be… Languages!

Tourism 120
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Crisis management: Having relationships with industry authorities can help shut down a problem in a crisis but you need to have an established and ongoing relationship before you can call on them to help.

Marketing 239
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4 Ways to Win Over Skeptical Consumers

Cision

They drive customized vehicles, order specialized dishes at restaurants, listen to music on iPods filled with the music they like, and don’t bat an eye when placing elaborate coffee orders at their local cafes. Get more tips that will help you achieve this delicate balance by downloading Engage in Social Conversations Around Your Brand.

Consumer 120