ImPRessions - Crenshaw Communications
JUNE 20, 2023
As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers. As Oli Marlow-Thomas, Chief Innovation Officer for Smartly.io
Cision
OCTOBER 7, 2016
Plan your content in advance; prepare a creative post the month before you plan to use it. Advance a conversation by building off of where the conversation ended last year — start with new information and creativity and then cover more familiar tropes. What was popular last year will most likely be popular the next.
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Contently - Strategy
MARCH 2, 2023
Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. At least for now, Beyonce or Harry Styles won’t help you go viral. It’s a good bet that your brand’s next customers are among those two billion.
PRSay
MARCH 11, 2019
And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. According to thecompany10, “Who can say exactly why a video or story goes viral?
Cision
MARCH 24, 2016
It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. Think about how your brand fits into the topic or event, and find out what your audience is saying with social listening software.
Karen Freberg
JANUARY 15, 2020
We see these now everywhere after the one featuring Disney characters went viral. What’s great is that you are able to download the software pretty easily ( Spark AR) and they have a ton of guides and resources (always useful!). AR filters on IG are not necessarily new. Very cool, right? That’s the question. Best Wishes,
Stephen Waddington
JULY 17, 2018
We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. This particular post reached 2.2
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