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The Craft of Creative Writing


The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity. Technology.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group


Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Not convinced? Instead, boil it down to three simple steps.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’m able to catch up on what’s new in technology by walking through the exhibit hall. Of course, mentoring is at the top of my list.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Genuine Curiosity.

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Solo PR Pros Pick Best Apps for Running a Business on the Go

Solo PR Pro

Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., Lisa Gerber of Big Leap Creative and The Gear Show podcast upgraded to the pro version so Calendly can help her manage appointments and events for her business and her podcast. “I

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8 Great Linked Tactics for Communicators


If a client is making the rounds in a particular market, identify the key bloggers (or social influencers) in that area, let them know of upcoming interviews and offer a Skype interview or Q&A prior to the interview. in 2002, she excelled in marketing and management roles at two publicly held technology corporations.