Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? Are you wondering how to appeal to audiences who have already seen what you’ve produced? who trusts your team of talented creatives to do their jobs and achieve results. Are you struggling to put projects together?

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Television Writing Storytelling Video 94

Shift Communications

MARCH 24, 2015

Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand. While you probably best know him as George Costanza from Seinfeld , Alexander is an accomplished actor on the stage, as well as in movies and on television. Scott Monty. EVP, Strategy.

Storytelling 60

Storytelling Television Strategy Creativity 60

ISEBOX

JANUARY 14, 2016

Remember in Back to the Future where Marty gets asked by his 1955 family if he has a TV, and he says “Of course we do, we have two of them,” to which his grandmother replies,”Oh, he’s just teasing, nobody has two televisions.” This, of course, is the death knell for you, so let’s discuss how to avoid it. Similar here.

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Blogging How To Video Course 0

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad.

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Instagram Examples Brand Branding 120

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent.

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. They want to see how efforts across Paid, Earned, Shared, and Owned Media are impacting the bottom line and driving business results.

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Measurement Storytelling Data Technology 56