Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. They lie at the heart of inspiring conversations and storytelling.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. Edison was as much a storyteller, marketer and mission captain as he was an inventor.".

Enterprise 46

Enterprise Agency Creativity Print 46

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. It requires agility, and keeps me thinking creatively. If we’re not getting results, it’s usually either a storytelling issue or a target issue.

Agency 146

Agency Pitching Training Meeting 146

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Enterprise and workplace. The international event featured speakers from Albert, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review, Publicis Sapient, SoftBank Robotics, The Natori Company, Yext and many more. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97