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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing 119
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What’s the One Thing?

Cision

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. It’s a matter of the message.

Employee 120
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Should You Hire Someone to Manage Your Social Media?

Cision

Click here for our free white paper! You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list. Another option is hiring an intern. But if you have a handle on social but just don’t have the time, you can likely train an affordable intern to manage it for you.

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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Read the free white paper today! Plus, you’ll be able to identify the internal thought leaders in your organization. The key is integration.

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4 Important Years in Copyright Law History

Cision

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Read Cision’s free white paper today! Images: inspector_81 , Archie ( Creative Commons ).

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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. Internally, our number one customer is our sales team and the account management team. Can brands actually keep themselves out of Facebook’s ecosystem over the long-term?

Brand 118
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). 34% said ebooks. Annual spending on PR software grew 14.7%

B2B 124