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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
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12 ways to produce a killer press release

Presspage

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says.

Wikipedia 103
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. 30 agencies submitted data to the project. None of the top 20 agencies participated.

Publicity 128
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Future of PR: 2020 edition

Stephen Waddington

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Progress is slow. PR can be a stressful occupation.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.