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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. And now onward with this month’s PR Tech Sum. >>> Reddit data.

Reddit 178
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

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It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. Give back however you can, personally, professionally, corporately. The word ‘OK’ has been around for about 180 years.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records.

Airlines 180
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Behind the Headlines With Dan Gregory

Cision

Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. My daily newspaper of choice is…The Washington Post. My biggest pet peeve is…live tweeting speeches.

Policies 120
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The Empire Strikes Back:  3 Reactions to Amazon vs. NYT

Sword and the Script

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books?