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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

Ethics 71
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thank you so much for the opportunity.

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Should Social Responsibility be Selfless?

Mindful Marketing

It doesn’t take much business background to know that the goal of an enterprise is to build market share for itself, not competitors. Before considering the ethics of this query, it’s worth noting that Domino’s strategy does seem to be effective marketing.

Local 81
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 77
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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

In the field of services and in the communication business it seems to be somehow easier, but the manufacturing enterprises, the tourism business, the airlines - all this was affected in an extremely negative way and each of these entities was struggling to survive. The most common question I was asked was: “What is "business ethics".

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Dawn of the Intelligently Automated Agency

PR 20/20

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. AI should make us better people, professionals and brands.

Agency 84
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Why public relations must wake up to wearables

PR Conversations

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. The wake up call.