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The ESG opportunity for public relations 

Stephen Waddington

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. You can download a copy from the Vuelio website.

Publicity 197
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

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Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

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The Importance of Executive Brand Situational Awareness

Cision

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Talk to Customers & Employees. When money’s coming in, we’re happy.

Brand 231
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11 Top Reasons to Write a Press Release for ESG

Newsfile

In addition, there is a major trend towards increasing climate financial reporting. To put it simply, your employees and stakeholders will be impressed. Changes in Share Ownership, Share Buybacks & Granting of Stock Options Investors expect corporate transparency where companies inform them about any major changes.

Writing 52
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Your Guide to ESG Communications in 2023

Stern + Associates

The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism. There’s a certain paradox in how organizations need to approach ESG communications issues right now.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. This creates a reciprocal, positive outlook of your company and your employees. Laurence D.